AI Tool Comparison
Clay (Grow) vs 11x
An objective side-by-side comparison based on global rankings, AI scores, and monthly user data.
Higher Ranked
Clay (Grow)
BusinessAI-powered relationship management app that enriches personal and professional contacts.
AI Score20.6 / 100
#657
Global Rank
–
Monthly Users
VS
Higher Ranked
11x
BusinessAI 'digital worker' platform that automates outbound sales development tasks.
AI Score89.5 / 100
#24
Global Rank
–
Monthly Users
Side-by-Side Comparison
| Clay (Grow) | 11x | |
|---|---|---|
| Category | Business | Business |
| Global Rank | #657 | #24 |
| AI Score | 20.6/100 | 89.5/100 |
| Monthly Users | – | – |
| Pricing | Freemium | Contact Sales |
| Website | clay.earth | 11x.ai |
Pros & Cons
Clay (Grow)
- Genuinely automates contact profile building without manual data entry
- Relationship strength scoring is a distinctive, proactive feature most personal CRMs lack
- Now backed by Automattic following its 2025 acquisition, suggesting continued investment
- Rebranded to Mesh (me.sh) in 2025 — this Clay/clay.earth branding is now legacy
- Current pricing and latest features are only available under the new Mesh name
- Distinct and unrelated to Clay.com, the B2B sales enrichment platform with a similar name
11x
- Removes a large share of the manual, repetitive work in outbound prospecting
- Can run consistent follow-up cadences without human attrition or fatigue
- Useful for testing new market segments quickly
- Results depend entirely on how well-defined the target ICP and messaging are going in
- Less transparent than a human team about why a given account or message was chosen
- Best suited to teams with existing outbound experience to judge whether output quality is actually good