CleverTap
clevertap.com
AI-driven customer engagement and retention platform.
Quick Information
- Category:
- Marketing
- Pricing:
- Contact Sales
- Platforms:
- Web, iOS, Android
- API Available:
- Yes
- Last Verified:
- September 2026
What Is CleverTap?
CleverTap is a customer engagement and retention platform combining analytics, segmentation, and cross-channel messaging (push, email, SMS, in-app) with AI features layered on top — predictive segmentation, real-time recommendations, and CleverAI campaign intelligence on its higher Cutting Edge tier. Pricing is entirely custom and MAU-based rather than published, with a rough public benchmark of an Essentials-tier base around $75/month covering up to 5,000 monthly active users, scaling well into the thousands of dollars for larger user bases.
Because pricing scales directly with monthly active users rather than seats or features, the real cost conversation for any prospective customer is about their MAU count and which channels they need, not a simple plan comparison — a structure that rewards getting an accurate quote early rather than estimating from published tier names alone. It's a mature, enterprise-proven platform (formerly known as WizRocket) with over a decade in the customer engagement space.
It's aimed at consumer apps and digital products needing sophisticated, AI-assisted lifecycle marketing and retention campaigns at meaningful user scale, not small teams with limited MAU or budget. See our Marketing tools directory for lighter-weight customer engagement alternatives.
What Can You Use CleverTap For?
Cross-channel customer engagement
Sends coordinated push, email, SMS, and in-app messaging campaigns.
Predictive user segmentation
Uses AI to segment users based on predicted behavior rather than static rules alone.
Retention campaign automation
Automates lifecycle marketing campaigns aimed at improving user retention.
CleverTap Features
- IntelliNODE — AI-driven campaign optimization included on higher-tier plans.
- Predictive segmentation — Segments users based on AI-predicted future behavior.
- CleverAI campaign intelligence — Provides AI-assisted campaign recommendations and intelligence on the Cutting Edge tier.
- Real-time recommendations — Generates real-time content or product recommendations for users.
Who Is CleverTap For?
- Consumer apps at meaningful scale — Gets sophisticated, AI-assisted retention and lifecycle marketing suited to larger MAU counts.
- Digital product teams — Uses predictive segmentation and cross-channel messaging to improve user retention.
CleverTap Pros & Limitations
What We Like
- Mature, decade-plus track record in customer engagement and retention
- AI features like predictive segmentation and CleverAI add real campaign intelligence beyond basic rules
- Supports coordinated messaging across push, email, SMS, and in-app channels
Limitations
- No public pricing — cost is entirely custom-quoted based on MAU count and channels
- MAU-based pricing means cost scales significantly as a user base grows
- Best suited to consumer apps with meaningful scale, not small teams with limited budget
CleverTap Pricing
Contact Sales
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #761
- Overall Score:
- 13.0/100
- Monthly Users:
- –
- Rank Change:
- ▼ 6
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by CleverTap or its company. How Our Rankings Work
Frequently Asked Questions
How is CleverTap priced?
Pricing is custom and based on monthly active users and channels, with an Essentials-tier base of roughly $75/month for up to 5,000 MAU as a public benchmark.
What is CleverAI?
CleverTap’s AI-assisted campaign intelligence feature, available on the Cutting Edge tier.
What was CleverTap formerly called?
CleverTap was formerly known as WizRocket.
Is CleverTap good for small apps?
It’s built for consumer apps at meaningful MAU scale — smaller apps with limited users or budget may find lighter-weight alternatives more cost-effective.
Our Take
CleverTap's AI-assisted segmentation and campaign intelligence are genuinely mature features backed by over a decade in the customer engagement space.
Its entirely custom, MAU-based pricing means getting an accurate quote early is essential — the published tier names alone don't tell the real cost story.
CleverTap Alternatives
CleverTap Comparisons
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