Klaviyo AI
klaviyo.com
AI-powered email and SMS marketing automation platform.
Quick Information
- Category:
- Marketing
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Klaviyo AI?
Klaviyo AI is the AI layer embedded within Klaviyo's email/SMS marketing platform, including AI-generated segments and content plus a Marketing Agent for campaign and flow creation, available across pricing tiers from a free plan up to $2,300/month. Core platform pricing runs Free (250 active profiles), Email from $20/month, and Email+SMS from $35/month, scaling by active profile count — a billing model change introduced in February 2025 that continues in 2026.
A genuinely important add-on cost worth understanding before assuming full AI access is included: Klaviyo's Customer Agent (an AI-powered customer service feature) uses a hybrid pricing model — a $140/month introductory base (regular price $200/month) plus $0.70 per conversation beyond the first 50 each month — separate from the core email/SMS platform pricing, with additional advanced AI features expected to add $50-100/month.
It's aimed at e-commerce brands wanting AI-assisted email/SMS marketing with active-profile-based pricing, with the active-profile billing model meaning real cost scales directly with subscriber list size, and the separate Customer Agent add-on requiring its own budget line beyond the core marketing platform fee. See our Marketing tools directory for related email marketing tools like Mailchimp.
What Can You Use Klaviyo AI For?
AI-generated marketing content
Generates email and SMS campaign content and audience segments using AI.
Automated campaign and flow creation
Uses Marketing Agent to build campaigns and automation flows.
AI-powered customer service
Handles customer conversations automatically via the separate Customer Agent add-on.
Klaviyo AI Features
- AI-generated segments — Generates audience segments automatically using AI.
- Marketing Agent — Creates campaigns and automation flows using AI across all pricing tiers.
- Customer Agent — Handles customer service conversations via a separate, hybrid-priced AI add-on.
Who Is Klaviyo AI For?
- E-commerce brands — Uses AI-generated content and segments for email/SMS marketing campaigns.
- Marketing teams — Automates campaign and flow creation using Marketing Agent across all pricing tiers.
Klaviyo AI Pros & Limitations
What We Like
- Marketing Agent for campaign/flow creation is included across all pricing levels, not just top tiers
- AI-generated segments and content genuinely speed up campaign creation
- Free tier (250 active profiles) allows initial evaluation before scaling to paid tiers
Limitations
- Active-profile-based billing means real cost scales directly with subscriber list size
- Customer Agent is a separate add-on ($140-200/month base plus per-conversation fees) beyond core platform pricing
- Advanced AI features are expected to add another $50-100/month on top of the base plan
Klaviyo AI Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 250 active profiles |
| From $20/month | Scales with active profile count | |
| Email+SMS | From $35/month | Scales with active profile count |
| Customer Agent add-on | $140-200/month + $0.70/conversation beyond 50 | AI-powered customer service |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #661
- Overall Score:
- 21.6/100
- Monthly Users:
- –
- Rank Change:
- ▼ 18
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Klaviyo AI or its company. How Our Rankings Work
Frequently Asked Questions
Is Klaviyo AI included in the base plan?
Marketing Agent for campaign/flow creation is included across all pricing tiers from free upward.
How much does Klaviyo cost?
Free for 250 active profiles, then from $20/month (Email) or $35/month (Email+SMS), scaling with profile count up to $2,300/month.
Is Customer Agent included in core pricing?
No, it’s a separate add-on starting at $140-200/month plus $0.70 per conversation beyond the first 50 each month.
How is Klaviyo priced?
By active profile count, a billing model introduced in February 2025 that continues in 2026.
Our Take
Klaviyo's Marketing Agent being included across all pricing tiers is a genuinely accessible way to get AI-assisted campaign creation without a premium upgrade.
Budget separately for the Customer Agent add-on, since its hybrid per-conversation pricing sits outside the core active-profile-based platform fee.
Klaviyo AI Alternatives
Klaviyo AI Comparisons
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