Lavender
lavender.ai
AI email coach that scores and improves sales outreach emails in real time.
Quick Information
- Category:
- Business
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Lavender?
Lavender is an AI email coach that scores and improves sales outreach emails in real time, with a free plan (5 emails/month), Starter at $29/month (unlimited coaching plus AI writer), Individual Pro at $49/month (advanced personalization), and Teams at $69/user/month (team analytics plus shared templates). A 7-day free trial is available on paid plans, and annual billing saves roughly 20%.
Separately, Lavender launched Ora in 2026, an autonomous AI sales agent that writes and sends hyper-personalized cold emails independently, trained on over 2 billion sales emails and including prospect research capability — priced substantially differently from the coaching product at $500/agent/month, positioning it as a distinct autonomous AI SDR offering rather than an add-on to the core email coaching tiers.
It's aimed at sales reps and teams wanting real-time AI feedback on outreach email quality, with Ora representing a much more expensive, fully autonomous alternative for teams wanting AI to handle email writing and sending independently rather than simply coaching a human writer. See our Sales tools directory for related outreach tools like Instantly AI.
What Can You Use Lavender For?
Real-time email coaching
Scores and provides feedback on sales emails in real time before sending.
AI-assisted email writing
Uses an AI writer to help draft sales outreach emails.
Autonomous cold email sending
Uses Ora to write and send hyper-personalized cold emails independently.
Lavender Features
- Real-time email scoring — Scores email quality in real time as sales reps write.
- AI writer — Assists with drafting sales outreach emails, included from the Starter tier.
- Ora autonomous AI agent — Writes and sends hyper-personalized cold emails independently, trained on 2 billion+ sales emails.
Who Is Lavender For?
- Sales reps — Gets real-time coaching and scoring feedback to improve outreach email quality.
- Sales teams — Uses Ora for fully autonomous cold email outreach at $500/agent/month.
Lavender Pros & Limitations
What We Like
- Real-time email scoring genuinely helps reps improve outreach quality before sending
- Free plan (5 emails/month) allows initial testing without payment
- Ora offers a genuinely autonomous alternative for teams wanting AI to handle sending, not just coaching
Limitations
- Ora is priced substantially higher ($500/agent/month) than the core coaching product
- Free plan’s 5 emails/month is quite limited for regular sales outreach volume
- Full team analytics and shared templates require the highest-priced Teams tier ($69/user/month)
Lavender Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 5 emails/month |
| Starter | $29/month | Unlimited coaching, AI writer |
| Individual Pro | $49/month | Advanced personalization |
| Teams | $69/user/month | Team analytics, shared templates |
| Ora (autonomous agent) | $500/agent/month | Autonomous cold email writing and sending, prospect research |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #359
- Overall Score:
- 59.5/100
- Monthly Users:
- –
- Rank Change:
- ▼ 196
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Lavender or its company. How Our Rankings Work
Frequently Asked Questions
Is Lavender free?
Yes, the free plan includes 5 emails/month, with paid tiers starting at $29/month for unlimited coaching.
What is Ora?
Lavender’s 2026 autonomous AI sales agent that writes and sends cold emails independently, priced at $500/agent/month.
Is Ora included in the regular plans?
No, it’s a separate, much more expensive product distinct from the core email coaching tiers.
Does Lavender offer a free trial?
Yes, a 7-day free trial is available on paid plans.
Our Take
Lavender's real-time email scoring genuinely helps reps improve their own writing, which is a fundamentally different value proposition than Ora's fully autonomous sending.
Ora's $500/agent/month price point positions it as a serious investment decision distinct from simply upgrading the coaching tiers.
Lavender Alternatives
Lavender Comparisons
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