Looka
looka.com
AI logo and brand identity generator for small businesses and startups.
Quick Information
- Category:
- Design
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- Last Verified:
- September 2026
What Is Looka?
Looka is an AI logo and brand identity generator for small businesses and startups, letting users design as many logos as they want completely free — payment is only required to download high-resolution files. Pricing runs Basic ($20 one-time, high-resolution logo file), Premium ($65 one-time, adds vector files in SVG/EPS, color variations, and a social media kit), Brand Kit ($96/year, unlimited logo changes, full ownership post-subscription, high-res/vector files, 300+ branded assets, over $3,000 in exclusive offers), and Brand Kit + Web ($129/year, adds a website).
Its free, unlimited design exploration before any payment is a genuinely low-risk way to evaluate logo options — a real advantage over tools that gate the design process itself behind payment, letting users generate and compare many logo concepts before committing to any purchase tier based on which output they actually like.
It's aimed at small businesses and startups wanting AI-generated logo and brand identity options, with the free design exploration meaning the actual purchase decision (Basic, Premium, Brand Kit, or Brand Kit + Web) can be made after seeing real generated results rather than committing upfront based on marketing alone. See our Design & Image tools directory for related logo tools.
What Can You Use Looka For?
AI logo generation
Generates logo design options using AI, free to explore before purchase.
Brand identity kit creation
Creates a full brand kit including social assets, business cards, and more.
Website-plus-branding bundle
Combines brand kit assets with a website on the Brand Kit + Web plan.
Looka Features
- Free logo design exploration — Allows unlimited free logo design and exploration before requiring payment.
- Vector file exports — Provides SVG/EPS vector files on the Premium tier and above.
- Brand Kit assets — Includes over 300 branded assets like social profiles, posts, and business cards on the Brand Kit subscription.
- Website bundle — Adds a full website to the Brand Kit + Web subscription.
Who Is Looka For?
- Small businesses — Generates and evaluates logo options for free before purchasing a final design.
- Startups — Uses the Brand Kit subscription for a comprehensive branded asset library.
Looka Pros & Limitations
What We Like
- Genuinely free, unlimited logo design exploration before any payment is required
- Brand Kit subscription includes real value beyond just the logo (300+ branded assets, $3,000+ in offers)
- One-time purchase options (Basic, Premium) suit users who don’t want an ongoing subscription
Limitations
- High-resolution files require payment even after free design exploration
- Vector files (SVG/EPS) require at least the Premium one-time tier ($65)
- Full brand kit value requires an ongoing annual subscription rather than a one-time purchase
Looka Pricing
| Plan | Price | Main Features |
|---|---|---|
| Basic | $20 (one-time) | High-resolution logo file |
| Premium | $65 (one-time) | Vector files, color variations, social media kit |
| Brand Kit | $96/year | Unlimited logo changes, full ownership, 300+ branded assets |
| Brand Kit + Web | $129/year | Everything in Brand Kit plus a website |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #46
- Overall Score:
- 84.0/100
- Monthly Users:
- 4.5M+
- Rank Change:
- ▲ 374
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Looka or its company. How Our Rankings Work
Frequently Asked Questions
Is Looka free?
Yes, designing logos is completely free — payment is only required to download high-resolution files.
What does the Premium package include?
Vector files (SVG, EPS), color variations, and a complete social media kit, for a $65 one-time payment.
What is the Brand Kit subscription?
A $96/year plan with unlimited logo changes, full ownership, and access to 300+ branded assets.
Does Looka offer a website?
Yes, the Brand Kit + Web subscription at $129/year adds a full website.
Our Take
Looka's genuinely free, unlimited logo design exploration lets users evaluate real generated results before committing to any purchase tier.
The Brand Kit subscription's 300+ branded assets and exclusive offers provide real value beyond the logo itself for businesses building a fuller brand identity.
Looka Alternatives
Looka Comparisons
Ready to try Looka?
Visit the official website to get started.
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