Omnisend
omnisend.com
AI-assisted email and SMS marketing automation for e-commerce.
Quick Information
- Category:
- Marketing
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Omnisend?
Omnisend is an email, SMS, and marketing automation platform for e-commerce, using a contact-based pricing model across four tiers: Free (up to 250 contacts, no monthly fee), Standard (from $16/month, up to 500 contacts), Pro ($59/month, up to 2,500 contacts), and Custom Enterprise pricing. SMS credits are billed separately on all plans, best suited for small e-commerce businesses on Shopify or WooCommerce.
Its genuinely free tier supporting up to 250 contacts provides real value for very small e-commerce stores just getting started, though the contact-based pricing model means cost scales directly with list growth — a store growing past 250 contacts needs to plan for the jump to Standard, and continued growth toward 2,500 contacts pushes toward the pricier Pro tier.
It's aimed at small-to-mid-size e-commerce businesses wanting integrated email and SMS marketing automation, with the contact-based pricing structure meaning real cost planning should account for expected list growth over time, and SMS usage requiring separate budgeting beyond the base contact-tier pricing. See our Marketing tools directory for related email marketing tools like Mailchimp AI and Klaviyo AI.
What Can You Use Omnisend For?
E-commerce email marketing
Sends automated email marketing campaigns for e-commerce stores.
SMS marketing automation
Sends automated SMS marketing, billed separately from the base plan.
Shopify/WooCommerce integration
Integrates directly with Shopify or WooCommerce stores.
Omnisend Features
- Contact-based pricing — Scales pricing by contact count rather than a flat rate.
- Email and SMS bundling — Combines email and automation features, with SMS credits billed separately.
- E-commerce platform integration — Integrates directly with Shopify and WooCommerce.
Who Is Omnisend For?
- Small e-commerce businesses — Uses the free or Standard tier for email marketing on a growing contact list.
- Shopify/WooCommerce stores — Integrates directly with their existing e-commerce platform.
Omnisend Pros & Limitations
What We Like
- Genuinely free tier (up to 250 contacts) provides real value for very small e-commerce stores
- Direct integration with Shopify and WooCommerce suits e-commerce-specific workflows
- Combines email and SMS marketing automation in one platform
Limitations
- Contact-based pricing means cost scales directly with list growth, requiring ongoing budget planning
- SMS credits are billed separately on all plans, adding to total real cost
- Pro tier’s 2,500-contact cap ($59/month) means larger lists require custom Enterprise pricing
Omnisend Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | Up to 250 contacts |
| Standard | From $16/month | Up to 500 contacts |
| Pro | $59/month | Up to 2,500 contacts |
| Enterprise | Custom | Larger contact lists |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #632
- Overall Score:
- 24.7/100
- Monthly Users:
- –
- Rank Change:
- ▼ 23
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Omnisend or its company. How Our Rankings Work
Frequently Asked Questions
Is Omnisend free?
Yes, up to 250 contacts with no monthly fee.
How is Omnisend priced?
By contact count — from $16/month (Standard, 500 contacts) up to $59/month (Pro, 2,500 contacts).
Is SMS included in the base price?
No, SMS credits are billed separately on all plans.
Does Omnisend integrate with Shopify?
Yes, direct integration with both Shopify and WooCommerce.
Our Take
Omnisend's genuinely free 250-contact tier provides real starting value for very small e-commerce stores, though growth requires planning for contact-based price increases.
Budget separately for SMS credits, since they're billed apart from the base contact-tier pricing across all plans.
Omnisend Alternatives
Omnisend Comparisons
Ready to try Omnisend?
Visit the official website to get started.
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