AdRoll

Most eCommerce visitors don't buy on their first visit, and retargeting exists to bring the ones who almost did back to finish the job. AdRoll built its platform specifically around that motion — re-engaging browsers who viewed products but left, using AI-driven bidding and targeting spread across display ads, social platforms, and email rather than a single channel in isolation.

Its AI shows up mostly in the optimization layer rather than in creative generation: automated bid adjustments and audience targeting that aim to spend a retargeting budget more efficiently than manual campaign management would. That makes it more of a performance-marketing infrastructure tool than a content-creation tool — it assumes a brand already has product images and messaging, and focuses on getting the right ad to the right person at the right bid.

The tool tends to make the most sense for stores with real, sustained traffic — enough visitor volume to build meaningful retargeting audiences — and enough margin to support an always-on ad budget across channels. Very low-traffic stores are likely to find the retargeting pools too small to be effective, in which case budget may be better spent on top-of-funnel acquisition first. Our Marketing tools directory covers complementary tools for the earlier stages of that funnel.

Cross-channel retargeting

Re-engages website visitors who didn’t convert, across display, social, and email channels.

Automated bid optimization

Adjusts ad bids in real time to spend a retargeting budget more efficiently than manual management.

Cross-device audience tracking

Recognizes the same visitor across multiple devices to maintain retargeting continuity.

Does AdRoll create ad creative?

It focuses primarily on targeting, bidding, and retargeting logic rather than generating original ad creative.

Is AdRoll only for retargeting?

Retargeting is its core strength, though it also supports some prospecting and audience expansion features.

How much traffic do I need for AdRoll to work well?

It performs best with steady, meaningful visitor volume; very low-traffic stores may find retargeting pools too small to be effective.

Does AdRoll support email marketing?

Yes, it extends retargeting into abandoned-cart and browse-abandonment email sequences alongside paid ads.