Brand24
brand24.com
AI-powered social listening and brand monitoring platform with sentiment analysis.
Quick Information
- Category:
- Marketing
- Pricing:
- Paid
- Platforms:
- Web
- Last Verified:
- September 2026
What Is Brand24?
Brand24 monitors mentions of a brand, product, or competitor across more than 25 million online sources — social platforms, blogs, forums, news, and reviews — surfacing sentiment and reach data that would take a team hours to compile manually. Its 2026 pricing raised the entry price to $199 per month (annual billing), spanning five tiers up to a $1,499/month Enterprise plan, reflecting broader pricing increases across the social listening tools market generally, not something unique to Brand24.
That pricing shift is worth knowing before comparing it against competitors, since social listening tool pricing has moved noticeably in the same direction industry-wide. The core value proposition remains the same: real-time monitoring that lets a brand catch a PR issue, a viral mention, or a competitor's campaign as it's happening rather than discovering it days later through manual searching.
It's aimed at marketing and PR teams needing structured, ongoing brand monitoring rather than occasional manual searches. See our Marketing tools directory for how it compares to adjacent social listening platforms like Brandwatch.
What Can You Use Brand24 For?
Brand mention monitoring
Tracks mentions of a brand or product across social media, news, blogs, and forums.
Competitor monitoring
Monitors competitor mentions and campaigns to track competitive positioning.
Sentiment tracking
Analyzes sentiment around brand mentions to catch emerging PR issues early.
Brand24 Features
- Real-time mention tracking — Monitors brand and topic mentions across a wide range of online sources in real time.
- Sentiment analysis — Analyzes the sentiment of tracked mentions automatically.
- Reach and influence scoring — Estimates the reach and influence of specific mentions and sources.
- Reporting dashboards — Consolidates mention data into shareable reports and dashboards.
Who Is Brand24 For?
- Marketing and PR teams — Catches emerging brand mentions and PR issues in real time rather than discovering them late.
- Brands tracking competitor activity — Monitors competitor mentions and campaign activity across the same sources.
Brand24 Pros & Limitations
What We Like
- Monitors a genuinely wide range of online sources for brand mentions
- Real-time alerts help catch PR issues or viral moments as they happen
- Sentiment and reach scoring add useful context beyond raw mention counts
Limitations
- 2026 pricing increase raised the entry point to $199/month, reflecting industry-wide cost increases
- Value depends on having enough mention volume to justify ongoing monitoring
- Best suited to structured, ongoing use rather than occasional one-off searches
Brand24 Pricing
| Plan | Price | Main Features |
|---|---|---|
| Individual | $199/month (annual) | Core mention monitoring and sentiment analysis |
| Team | $299/month | Team collaboration features added |
| Pro | $399/month | Higher mention volume and reporting depth |
| Business | $599/month | Expanded monitoring and reporting capacity |
| Enterprise | From $1,499/month | Custom scale and enterprise features |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #349
- Overall Score:
- 58.0/100
- Monthly Users:
- –
- Rank Change:
- ▼ 154
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Brand24 or its company. How Our Rankings Work
Frequently Asked Questions
How much does Brand24 cost?
Plans start at $199/month billed annually, rising to $1,499/month for Enterprise, following a 2026 industry-wide pricing increase.
Does Brand24 offer a free trial?
Yes, a 14-day free trial is available without requiring a credit card.
What sources does Brand24 monitor?
Social networks, blogs, forums, news sites, and reviews across a wide range of online sources.
Is Brand24 good for competitor tracking?
Yes, monitoring competitor mentions alongside your own brand is a common use case.
Our Take
Brand24 provides genuinely useful real-time brand monitoring, though its 2026 pricing increase is worth factoring in against competitors.
It earns its cost for teams with real, ongoing monitoring needs; occasional brand checks don't need a dedicated subscription.
Brand24 Alternatives
Brand24 Comparisons
Ready to try Brand24?
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