Clay
clay.com
AI-powered go-to-market platform for enriching data and automating personalized outbound sales.
Quick Information
- Category:
- Business
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Clay?
Clay is an AI-driven sales intelligence and enrichment platform that plugs into 100+ data sources and AI research agents to automate list building, data cleanup, enrichment, and outbound workflows in one connected system. Its 2026 pricing runs on a credit-based model from $149/month (Starter, 2,000 credits) to $349/month (Explorer, 10,000 credits and webhooks) up to custom Enterprise pricing supporting up to 50,000 company searches monthly with AI prompting support, plus a free tier offering 100 credits/month for basic enrichment.
The credit-based economics reward scale in a way worth understanding before committing: cost per credit drops significantly on higher tiers, from roughly $75 per 1,000 credits on Starter down to around $16 per 1,000 credits on Pro-level plans, meaning heavier users get meaningfully better unit economics than the entry-level plan suggests. Every enrichment action — finding an email, pulling company data, verifying a phone number — consumes credits, so actual monthly cost depends heavily on real usage patterns rather than the flat plan price alone.
It's aimed at sales and go-to-market teams wanting to automate prospecting research and enrichment across many data sources in a single connected workflow, with the specific credit economics worth modeling against real expected usage before choosing a tier. See our Business tools directory for adjacent sales intelligence platforms.
What Can You Use Clay For?
Automated prospect list building
Builds and enriches prospect lists automatically using AI research agents and 100+ data sources.
Data enrichment and cleanup
Finds emails, company data, and verifies phone numbers as part of an automated workflow.
Outbound workflow automation
Connects enrichment data directly into outbound sales and go-to-market workflows.
Clay Features
- 100+ data source integrations — Pulls enrichment data from over 100 connected data sources.
- AI research agents — Uses AI agents to research and enrich prospect and company data automatically.
- Credit-based usage system — Ties cost directly to enrichment actions performed, with per-credit cost dropping at higher tiers.
- Webhook support — Connects enrichment workflows to external systems via webhooks on the Explorer tier and above.
Who Is Clay For?
- Sales and go-to-market teams — Automates prospecting research and enrichment across many data sources in one workflow.
- Teams at scale — Gets meaningfully better per-credit unit economics on higher-usage tiers.
Clay Pros & Limitations
What We Like
- Connects 100+ data sources and AI agents into a single automated enrichment workflow
- Free tier available for testing basic enrichment before committing
- Per-credit cost drops significantly at higher usage tiers, rewarding scale
Limitations
- Credit-based pricing means real monthly cost depends heavily on actual usage patterns
- Entry-level Starter plan has notably higher per-credit cost than higher tiers
- Requires modeling expected usage carefully to choose the right tier
Clay Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 100 credits/month, basic enrichment sources |
| Starter | $149/month | 2,000 credits, basic features |
| Explorer | $349/month | 10,000 credits, webhooks, additional capabilities |
| Enterprise | Custom | Up to 50,000 company searches/month, AI prompting support |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #4
- Overall Score:
- 96.0/100
- Monthly Users:
- 1.1M+
- Rank Change:
- –
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Clay or its company. How Our Rankings Work
Frequently Asked Questions
How does Clay’s credit pricing work?
Every enrichment action — finding an email, company data, or phone verification — consumes credits, and cost per credit drops significantly on higher tiers.
Is Clay free to try?
Yes, a free tier offers 100 credits per month with access to basic enrichment sources.
How many data sources does Clay connect to?
Over 100 data sources, combined with AI research agents for automated enrichment.
What’s included in Clay’s Enterprise plan?
Custom credit amounts supporting up to 50,000 company searches per month, plus AI prompting support.
Our Take
Clay's connected enrichment workflow across 100+ data sources is genuinely powerful for sales teams tired of stitching together separate tools.
Its credit-based pricing rewards scale, so it's worth modeling real expected usage against the tier structure rather than judging cost from the entry-level plan alone.
Clay Alternatives
Clay Comparisons
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