HeyGen
heygen.com
AI video platform for personalised avatar videos and real-time video translation at enterprise scale.
Quick Information
- Category:
- Video Creation
- Pricing:
- Freemium
- Platforms:
- Web, API
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is HeyGen?
HeyGen generates personalized AI avatar videos and offers real-time video translation at enterprise scale, with 2026 pricing running Free ($0, 3 videos/month with watermark), Creator at $29/month (unlimited videos, 200 monthly credits), Pro at $99/month (more credits, advanced features), Business at $149/month plus $20/seat (4K rendering, custom avatars, SSO), and custom Enterprise.
Its credit system is genuinely important to understand before choosing a plan: Avatar IV videos consume 20 credits per minute, meaning Creator's 200 credits cover only 10 minutes of premium avatar video monthly, while rates vary widely by model — from 4 credits/minute for the more basic Avatar III Video Look up to 48 credits/minute for the newer, more advanced Avatar V — making model selection one of the biggest variables in actual production cost. Business plan users can buy extra credits at $0.05 each ($5 per 100-credit increment), meaning an additional one-minute Avatar IV video beyond plan allocation costs roughly $1.00; custom avatar slots cost an additional $29/month or $300/year. API access runs $0.05/second ($3/minute) for the Avatar V model.
It's aimed at businesses and content creators wanting personalized AI avatar video and real-time translation, with the significant credit variance by avatar model (4-48 credits/minute) requiring careful matching of model choice to actual budget and quality needs. See our Video tools directory for comparable AI avatar tools like Synthesia and D-ID.
What Can You Use HeyGen For?
Personalized avatar video creation
Generates personalized AI avatar videos for marketing and communication.
Real-time video translation
Translates video content in real time at enterprise scale.
API-based video generation
Generates avatar video programmatically via API for developers.
HeyGen Features
- Avatar IV and Avatar V models — Provides multiple avatar generation models at different credit costs and quality levels.
- Real-time translation — Translates video content in real time for enterprise-scale use.
- 4K rendering (Business) — Provides 4K video rendering on the Business plan and above.
- Custom avatars — Creates custom avatar slots for an additional monthly or annual fee.
Who Is HeyGen For?
- Businesses needing avatar video at scale — Uses Business or Enterprise tiers for 4K rendering, custom avatars, and SSO.
- Content creators — Uses the Creator plan for unlimited videos with a moderate credit allowance.
HeyGen Pros & Limitations
What We Like
- Genuine free tier available for testing with 3 videos per month
- Multiple avatar model tiers let users choose quality versus cost trade-offs
- API access provides straightforward per-second pricing for developers
Limitations
- Credit costs vary dramatically by avatar model (4-48 credits/minute), significantly affecting real usable output
- Creator’s 200 monthly credits cover only 10 minutes of premium Avatar IV video
- Business plan adds both a base fee and per-seat charges, plus separate costs for custom avatars
HeyGen Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 3 videos/month, watermarked |
| Creator | $29/month | Unlimited videos, 200 monthly credits |
| Pro | $99/month | More credits, advanced features |
| Business | $149/month + $20/seat | 4K rendering, custom avatars, SSO |
| Enterprise | Custom | Organization-scale deployment |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #279
- Overall Score:
- 64.0/100
- Monthly Users:
- –
- Rank Change:
- ▲ 22
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by HeyGen or its company. How Our Rankings Work
Frequently Asked Questions
How many minutes of video does Creator’s 200 credits cover?
About 10 minutes of premium Avatar IV video, since that model costs 20 credits per minute.
How much do extra credits cost?
Business plan users can buy extra credits at $0.05 each, roughly $1.00 for an additional one-minute Avatar IV video.
What is the API pricing?
$0.05 per second ($3/minute) for the Avatar V model.
Do custom avatars cost extra?
Yes, an additional $29/month or $300/year per custom avatar slot.
Our Take
HeyGen's credit cost variance across avatar models (4-48 credits/minute) is the single biggest factor affecting real production cost — match model choice carefully to your actual quality needs and budget.
Its free tier and clear API pricing make it accessible for testing before committing to a paid plan for regular avatar video production.
HeyGen Alternatives
HeyGen Comparisons
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