Hootsuite OwlyWriter
hootsuite.com
Hootsuite's built-in AI tool for generating and repurposing social media captions.
Quick Information
- Category:
- Marketing
- Pricing:
- Paid
- Platforms:
- Web
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Hootsuite OwlyWriter?
OwlyWriter is Hootsuite's built-in AI copywriting and caption generator, included across all Hootsuite plans following a 2026 re-tier to four tiers (Standard, Professional, Advanced, Enterprise) with no free plan — Standard runs $99/user/month (annual, up to 10 social accounts, unlimited post scheduling, OwlyWriter with image and caption generation, Canva templates, content library, single inbox) and Professional runs $199/user/month.
Its per-user (not per-channel) billing structure is a meaningful detail worth understanding before budgeting: Hootsuite charges based on team size rather than the number of social media accounts managed, meaning cost scales with how many people need platform access rather than how many channels or brands are being managed — a different cost dynamic than tools that charge primarily by connected account count.
It's aimed at social media teams wanting AI-assisted caption and content generation bundled into a comprehensive social media management platform, with the substantial $99/user/month Standard entry price (following the 2026 re-tier and price increase) requiring evaluation against the specific team size actually needing access. See our Marketing tools directory for comparable social media management tools.
What Can You Use Hootsuite OwlyWriter For?
AI caption generation
Generates social media captions automatically using OwlyWriter.
AI image generation for social posts
Generates images for social media content alongside captions.
Multi-account social scheduling
Schedules unlimited posts across up to 10 social accounts on Standard.
Hootsuite OwlyWriter Features
- OwlyWriter AI — Generates captions and images automatically for social media content.
- Unlimited post scheduling — Schedules unlimited posts, included on all tiers.
- Canva templates — Provides access to Canva templates for social content creation.
- Single unified inbox — Consolidates messages from all connected accounts into one inbox.
Who Is Hootsuite OwlyWriter For?
- Social media teams — Gets AI-assisted caption and content generation bundled into comprehensive social media management.
- Teams needing multiple social accounts managed — Uses Standard’s 10-account allowance under per-user (not per-channel) billing.
Hootsuite OwlyWriter Pros & Limitations
What We Like
- OwlyWriter is included across all tiers rather than a separate paid add-on
- Per-user billing rather than per-channel means cost is predictable based on team size
- Bundles Canva templates and unlimited scheduling alongside AI caption generation
Limitations
- No free plan following the 2026 re-tier — Standard starts at a substantial $99/user/month
- Higher tiers (Professional at $199/user/month) required for expanded features
- Per-user billing can become costly for larger teams needing broad platform access
Hootsuite OwlyWriter Pricing
| Plan | Price | Main Features |
|---|---|---|
| Standard | $99/user/month (annual) | Up to 10 social accounts, OwlyWriter, Canva templates, unified inbox |
| Professional | $199/user/month (annual) | Expanded features |
| Advanced | Custom | Advanced feature set |
| Enterprise | Custom | Organization-scale deployment |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #839
- Overall Score:
- 0.0/100
- Monthly Users:
- –
- Rank Change:
- –
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Hootsuite OwlyWriter or its company. How Our Rankings Work
Frequently Asked Questions
Is OwlyWriter a separate purchase?
No, it’s included in all Hootsuite plans following the 2026 re-tier.
Does Hootsuite have a free plan?
No, since the 2026 re-tier, there is no free plan available.
How is Hootsuite billed?
Per user per month, not per social channel, so cost scales with team size.
How many social accounts does Standard include?
Up to 10 accounts.
Our Take
OwlyWriter being included across all Hootsuite tiers, rather than a separate paid add-on, is a genuine value-add for the substantial $99/user/month entry price.
Understand that billing is per user, not per social channel, meaning larger teams needing broad platform access will see costs scale with headcount rather than connected accounts.
Hootsuite OwlyWriter Alternatives
Hootsuite OwlyWriter Comparisons
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