
Loom AI
loom.com
AI-powered summaries and titles for screen recording videos.
Quick Information
- Category:
- Video Creation
- Pricing:
- Freemium
- Platforms:
- Web, Windows, macOS, iOS, Android
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Loom AI?
Loom is an AI-powered screen recording and video messaging tool, now owned by Atlassian following its 2023 acquisition, with pricing structured across four plans: Starter (free, 25 videos/member, 5-minute recording cap, up to 50 workspace members, 720p, transcriptions in 50+ languages), Business ($18/seat/month), Business + AI ($24/seat/month), and custom Enterprise (annual subscription only).
A genuinely important feature-gating detail worth understanding before assuming Business covers AI features: trim and stitch are included on the base Business plan, but text overlays, annotations, transcript-based editing, filler-word removal, and auto titles are all locked behind the higher Business + AI tier — meaning real cost climbs faster than the sticker price suggests for teams wanting Loom's AI-marketed capabilities. Loom is also actively migrating customers into Atlassian's administration and billing systems, and some existing workspaces are losing free Creator Lite roles during this transition.
It's aimed at teams needing AI-assisted screen recording and video messaging, with the effective default plan for real AI functionality being Business + AI at $24/seat/month rather than the base Business tier, and the ongoing Atlassian migration being a real transitional friction point for existing workspaces to watch. See our Video tools directory for related tools like Descript.
What Can You Use Loom AI For?
AI-assisted screen recording
Records screen and camera video with AI-powered editing features.
Async video messaging
Sends video messages instead of live meetings for team communication.
AI transcript-based editing
Edits video by editing its transcript, available on Business + AI.
Loom AI Features
- Trim and stitch — Provides basic video editing tools included on the Business plan.
- Filler-word removal — Automatically removes filler words from recordings, available on Business + AI.
- Auto titles — Automatically generates video titles, available on Business + AI.
- Transcriptions — Transcribes video in 50+ languages, included even on the free Starter plan.
Who Is Loom AI For?
- Teams — Uses async video messaging and AI-assisted editing for team communication.
- Organizations needing full AI features — Upgrades to Business + AI for filler-word removal, auto titles, and transcript-based editing.
Loom AI Pros & Limitations
What We Like
- Free Starter plan includes real functionality: 25 videos/member, transcriptions in 50+ languages
- Backed by Atlassian’s resources following the 2023 acquisition
- Transcript-based editing and AI workflows genuinely speed up video editing on Business + AI
Limitations
- Most AI-marketed features (filler-word removal, auto titles, transcript editing) require the higher Business + AI tier
- Real cost climbs faster than the sticker price once Business + AI is needed for full functionality
- Ongoing migration into Atlassian’s billing systems has caused some workspaces to lose free Creator Lite roles
Loom AI Pricing
| Plan | Price | Main Features |
|---|---|---|
| Starter | Free | 25 videos/member, 5-minute cap, 50 members, 720p, transcriptions in 50+ languages |
| Business | $18/seat/month | Trim and stitch |
| Business + AI | $24/seat/month | Text overlays, annotations, transcript editing, filler-word removal, auto titles |
| Enterprise | Custom (annual only) | Custom features and support |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #183
- Overall Score:
- 69.8/100
- Monthly Users:
- –
- Rank Change:
- ▼ 11
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Loom AI or its company. How Our Rankings Work
Frequently Asked Questions
Who owns Loom now?
Atlassian, following its 2023 acquisition.
Which plan includes filler-word removal?
Only Business + AI at $24/seat/month — not the base Business plan.
Is there a free plan?
Yes, Starter is free with 25 videos/member and a 5-minute recording cap.
Is Enterprise available monthly?
No, Enterprise is only available as an annual subscription.
Our Take
Loom's AI-marketed features (filler-word removal, auto titles, transcript-based editing) are specifically gated to the Business + AI tier, not the base Business plan — factor that into real budget expectations.
The ongoing migration into Atlassian's billing systems is a real transitional friction point, with some workspaces losing free Creator Lite roles along the way.
Loom AI Alternatives
Loom AI Comparisons
Ready to try Loom AI?
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