Lusha
lusha.com
AI-powered B2B contact and company data platform.
Quick Information
- Category:
- Business
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Lusha?
Lusha is an AI-powered B2B contact and company data platform, with self-serve tiers as of mid-2026: Free (40 credits/month), Starter ($49.90/month), Pro ($69.90/month), Premium ($399.90/month), and a custom Scale tier for enterprise. Annual billing offers a meaningful 25% discount — a 2-seat Pro deployment costs $629.40/year on annual billing versus roughly $839/year on monthly billing.
A genuinely important cost trend worth understanding before budgeting: SMB Lusha pricing increased 23.53% year-over-year while enterprise pricing rose a more modest 2.92% year-over-year, meaning smaller buyers have faced a notably steeper cost increase than larger enterprise customers recently. On average, real-world spend reported by SpendHound is $9,049/year for SMB plans and $28,332/year for Enterprise plans — both above what the advertised per-seat monthly rates alone might suggest for a typical team size.
It's aimed at sales and business development teams needing verified B2B contact and company data, with the credit-based model (charging per contact reveal rather than unlimited access) and the notably steeper year-over-year price increase for SMB plans specifically meaning smaller teams should factor in likely future cost growth beyond current advertised rates. See our Sales tools directory for related B2B data tools like ZoomInfo.
What Can You Use Lusha For?
B2B contact discovery
Finds verified B2B contact information using a credit-based reveal system.
Company data enrichment
Enriches company records with verified data.
Sales prospecting
Uses contact and company data to identify and prioritize sales prospects.
Lusha Features
- Credit-based contact reveal — Charges credits per contact reveal rather than providing unlimited access.
- Company data enrichment — Enriches company records with verified business data.
- Multiple self-serve tiers — Offers Free, Starter, Pro, and Premium tiers with scaling credit allocations.
Who Is Lusha For?
- Sales teams — Discovers and reveals verified B2B contact information for prospecting.
- Business development teams — Enriches company data to prioritize outreach targets.
Lusha Pros & Limitations
What We Like
- Free tier (40 credits/month) provides genuine initial access without payment
- Annual billing offers a meaningful 25% discount over monthly billing
- Multiple self-serve tiers allow scaling credit allocation to actual usage needs
Limitations
- SMB pricing increased a notably steep 23.53% year-over-year, more than enterprise pricing (2.92%)
- Credit-based model charges per contact reveal rather than offering unlimited access
- Real-world average spend ($9,049/year SMB, $28,332/year Enterprise) exceeds what per-seat rates alone might suggest
Lusha Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 40 credits/month |
| Starter | $49.90/month | Expanded credit allocation |
| Pro | $69.90/month | Higher credit allocation |
| Premium | $399.90/month | Highest self-serve credit allocation |
| Scale | Custom | Enterprise-scale features and support |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #406
- Overall Score:
- 53.0/100
- Monthly Users:
- –
- Rank Change:
- ▲ 23
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Lusha or its company. How Our Rankings Work
Frequently Asked Questions
Is Lusha free?
Yes, the free tier includes 40 credits/month.
How much does Lusha cost?
From $49.90/month (Starter) up to $399.90/month (Premium), plus custom Scale pricing for enterprise.
Has Lusha’s pricing increased recently?
Yes, SMB pricing rose 23.53% year-over-year, while enterprise pricing rose a more modest 2.92%.
Is credit-based access unlimited?
No, credits are charged per contact reveal rather than providing unlimited access.
Our Take
Lusha's notably steep 23.53% year-over-year price increase for SMB plans (versus a modest 2.92% for enterprise) is a real cost trend smaller teams should factor into budget planning.
The credit-based, per-contact-reveal model means real usage costs should be modeled carefully against actual expected contact volume rather than assuming unlimited access.
Lusha Alternatives
Lusha Comparisons
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