RollWorks
rollworks.com
AI-powered account-based marketing platform for B2B growth.
Quick Information
- Category:
- Marketing
- Pricing:
- Enterprise
- Platforms:
- Web, API
- Free Plan:
- No
- API Available:
- Yes
- Last Verified:
- September 2026
What Is RollWorks?
RollWorks (AdRoll ABM, formerly RollWorks) is an AI-powered account-based marketing platform for B2B growth, using an enterprise licensing model based on number of target accounts (100-10,000+), user seats, module selection (Account Matching, Account Intelligence, Advertising, Sales Engagement), and data enrichment. Pricing is not published — as of April 2026, it remains a sales-led quote for most buyer segments, with license pricing estimated at $100,000-$150,000/year for 500 accounts, implementation costs of $30,000-$50,000 one-time, and $10,000-$20,000/year in ongoing professional services, bringing total annual cost of ownership to roughly $140,000-$220,000.
A genuinely important buyer-awareness detail worth flagging clearly: RollWorks doesn't disclose pricing until deep into the sales process, meaning prospective buyers should budget significant time for discovery calls and custom quoting rather than expecting a quick self-serve estimate — this is standard for enterprise ABM platforms but still worth setting expectations around upfront.
It's aimed at mid-market and enterprise B2B companies running account-based marketing programs who need account matching, intelligence, advertising, and sales engagement modules integrated together, with the realistic $140,000-$220,000 total annual cost of ownership (for a 500-account program) providing a far more useful budgeting figure than any advertised entry price — annual contracts are standard, with multi-year commitments offered at a discount. See our Marketing & Sales tools directory for related tools like 6sense and Demandbase.
What Can You Use RollWorks For?
Account-based marketing
Runs targeted marketing campaigns against specific named B2B accounts.
Account matching and intelligence
Matches and enriches data on target accounts for more precise targeting.
ABM advertising
Delivers targeted advertising to specific accounts as part of an ABM strategy.
RollWorks Features
- Account Matching — Matches website visitors and engagement data to specific target accounts.
- Account Intelligence — Provides enriched intelligence on target accounts for prioritization.
- Sales Engagement module — Integrates sales engagement workflows with ABM targeting data.
Who Is RollWorks For?
- Mid-market and enterprise B2B companies — Uses integrated account matching, intelligence, advertising, and sales engagement for ABM programs.
- Marketing teams running named-account campaigns — Uses RollWorks to target specific high-value accounts rather than broad demand generation.
RollWorks Pros & Limitations
What We Like
- Comprehensive module set spans account matching, intelligence, advertising, and sales engagement
- Multi-year contract discounts are available for organizations confident in long-term commitment
- Positioned specifically for B2B account-based strategies rather than generic broad marketing automation
Limitations
- No published pricing — requires deep sales engagement before getting a real quote
- Real total cost of ownership ($140,000-$220,000/year for 500 accounts) is substantially higher than typical marketing tool budgets
- Additional implementation ($30K-$50K) and ongoing professional services ($10K-$20K/year) add to total cost beyond the base license
RollWorks Pricing
| Plan | Price | Main Features |
|---|---|---|
| Enterprise (500 accounts) | ~$100,000-$150,000/year license + $30K-$50K implementation + $10K-$20K/year services | Account matching, intelligence, advertising, sales engagement modules |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #964
- Overall Score:
- 0.0/100
- Monthly Users:
- –
- Rank Change:
- –
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by RollWorks or its company. How Our Rankings Work
Frequently Asked Questions
How much does RollWorks cost?
Not published — estimated at $140,000-$220,000/year total cost of ownership for a 500-account program.
What determines RollWorks pricing?
Number of target accounts, user seats, module selection, and data enrichment needs.
Are there implementation costs?
Yes, typically $30,000-$50,000 one-time, plus $10,000-$20,000/year in ongoing professional services.
Does RollWorks offer multi-year discounts?
Yes, multi-year commitments are offered at a discount.
Our Take
RollWorks' lack of published pricing means real budget planning should use the estimated $140,000-$220,000/year total cost of ownership figure rather than any advertised entry price, which doesn't exist.
Budget for a lengthy sales process and factor in implementation and ongoing professional services costs beyond the base license fee.
RollWorks Alternatives
RollWorks Comparisons
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