Triple Whale
triplewhale.com
AI-powered e-commerce marketing analytics and attribution platform.
Quick Information
- Category:
- Marketing
- Pricing:
- Freemium
- Platforms:
- Web, Shopify integration
- Free Plan:
- Yes
- Last Verified:
- September 2026
What Is Triple Whale?
Triple Whale is an AI-powered e-commerce intelligence and attribution platform providing multi-touch attribution, first-party data tracking via the Triple Pixel, AI-powered analytics through Moby, creative performance analysis, and customer analytics — used by over 50,000 brands, primarily Shopify-based DTC companies running paid ads across Meta, Google, and TikTok. As of March 2026, pricing runs a free Founders Dashboard, Foundation from $219/month, Starter at $179/month, Advanced at $259/month, Custom from $539/month, and Automate from $749/month (under $250K GMV tier) — pricing scales based on your store's gross merchandise value.
Its GMV-based pricing scaling is a genuinely important structural detail worth understanding: costs increase as a store's revenue grows, meaning the platform's true cost isn't fixed but scales alongside business success — Enterprise-tier Compass specifically brings together multi-touch attribution, marketing mix modeling, and incrementality testing in one system for brands needing the most comprehensive analytics sophistication.
It's aimed at Shopify-based DTC brands running paid social campaigns wanting ecommerce-specific attribution with minimal technical setup, with the massive real adoption (50,000+ brands) reflecting genuine market validation for the platform's Shopify-native approach — anyone evaluating Triple Whale should budget using their store's current and projected GMV, since pricing tiers scale directly with revenue rather than staying fixed regardless of business growth. See our Marketing & Sales tools directory for related tools like Northbeam and Hyros.
What Can You Use Triple Whale For?
Multi-touch attribution
Attributes revenue across multiple marketing touchpoints for ecommerce brands.
First-party data tracking
Tracks first-party customer data via the Triple Pixel.
AI-powered creative analytics
Analyzes creative performance and provides insights through Moby, the AI analytics assistant.
Triple Whale Features
- Triple Pixel — Tracks first-party customer data for accurate attribution.
- Moby AI analytics — Provides AI-powered analytics and insights across the platform.
- Compass (Enterprise) — Combines multi-touch attribution, marketing mix modeling, and incrementality testing in one system.
Who Is Triple Whale For?
- Shopify-based DTC brands — Uses ecommerce-specific attribution with minimal technical setup for paid social campaigns.
- Growing ecommerce businesses — Uses GMV-based pricing tiers that scale with business growth.
Triple Whale Pros & Limitations
What We Like
- Genuinely massive real adoption — over 50,000 brands using the platform
- Native Shopify integration with minimal technical setup required
- Comprehensive Enterprise-tier Compass combines attribution, marketing mix modeling, and incrementality testing
Limitations
- Pricing scales with store GMV, meaning costs increase as a business grows
- Higher tiers (Custom from $539/month, Automate from $749/month) represent significant cost for larger stores
- Primarily optimized for Shopify-based brands, less suited to other ecommerce platforms
Triple Whale Pricing
| Plan | Price | Main Features |
|---|---|---|
| Founders Dashboard (Free) | $0 | Basic analytics dashboard |
| Foundation | From $219/month | Core attribution features |
| Starter | $179/month | Entry-level attribution and analytics |
| Advanced | $259/month | Expanded attribution features |
| Automate | From $749/month | Full automation and Compass features |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #477
- Overall Score:
- 43.9/100
- Monthly Users:
- –
- Rank Change:
- ▲ 27
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Triple Whale or its company. How Our Rankings Work
Frequently Asked Questions
How much does Triple Whale cost?
From free (Founders Dashboard) up to $749+/month (Automate), scaling with store GMV.
What is the Triple Pixel?
A first-party data tracking tool for accurate attribution.
How many brands use Triple Whale?
Over 50,000 brands, primarily Shopify-based DTC companies.
What is Compass?
An Enterprise-tier feature combining attribution, marketing mix modeling, and incrementality testing.
Our Take
Triple Whale's GMV-based pricing scaling is a genuinely important detail — costs increase as your store's revenue grows, so budget using projected GMV rather than assuming a fixed monthly cost.
Its massive real adoption (50,000+ brands) reflects genuine market validation specifically for Shopify-native, minimal-setup ecommerce attribution.
Triple Whale Alternatives
Triple Whale Comparisons
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