Yotpo
yotpo.com
AI-powered reviews, loyalty, and SMS marketing platform for e-commerce.
Quick Information
- Category:
- Marketing
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- September 2026
What Is Yotpo?
Yotpo is now sold as three products: Reviews & UGC (collecting, moderating, and displaying product reviews plus Instagram/TikTok content curation), Loyalty & Referrals (points programs, VIP tiers, referral campaigns), and Discover, its newer AI visibility product. AI features include Review Summaries generating concise, topic-focused digests so shoppers can scan themes without reading dozens of individual reviews, Smart Sorting automatically surfacing high-impact reviews by quality and recency, and AI moderation flagging suspicious content automatically. Pricing varies by product: Reviews & UGC has a limited free plan (up to 50 monthly orders) with paid plans from $15/month (Starter around $89/month for up to 500 orders, scaling with order volume); Loyalty & Referrals has a free plan with paid tiers starting at $199/month; Discover is custom-priced around AI visibility goals; a comprehensive full-suite deployment (reviews, loyalty, SMS) typically starts around $50,000 annual contract value for mid-tier brands, with implementation fees of $2,000-$5,000. Importantly, Yotpo permanently discontinued its Email and SMS products on December 31, 2025 — brands previously using Yotpo for email or SMS marketing need a separate platform such as Klaviyo, Attentive, or Omnisend for those channels.
Its December 2025 discontinuation of Email and SMS products is a genuinely significant scope narrowing worth flagging honestly — this isn't a minor feature deprecation but the complete removal of two channels the platform previously supported, meaning any brand using Yotpo specifically for email/SMS marketing must migrate to a separate platform entirely.
It's aimed at e-commerce brands wanting AI-enhanced reviews, loyalty programs, and emerging AI search visibility optimization, with the critical and important caveat that Email and SMS are no longer offered at all — anyone evaluating or currently using Yotpo should plan for a separate email/SMS platform (Klaviyo, Attentive, or Omnisend) rather than assuming Yotpo covers those channels, since this represents a genuine, permanent product scope reduction rather than a temporary gap. See our Marketing & Sales tools directory for related tools like Klaviyo and Okendo.
What Can You Use Yotpo For?
AI-summarized product reviews
Generates concise, topic-focused review digests so shoppers can scan themes quickly.
Loyalty and referral programs
Manages points programs, VIP tiers, and referral campaigns for e-commerce brands.
AI search visibility optimization
Uses the Discover product to optimize for AI-driven search visibility.
Yotpo Features
- Review Summaries — Generates concise, topic-focused digests of product reviews for quick scanning.
- Smart Sorting — Automatically surfaces high-impact reviews based on quality and recency.
- AI moderation — Automatically flags suspicious review content.
Who Is Yotpo For?
- E-commerce brands — Uses AI-enhanced reviews, loyalty programs, and UGC curation to drive conversion.
- Brands focused on AI search visibility — Uses the Discover product to optimize for emerging AI-driven search results.
Yotpo Pros & Limitations
What We Like
- Review Summaries and Smart Sorting genuinely help shoppers scan review themes without reading dozens individually
- AI moderation automatically catches suspicious review content
- Discover product addresses the emerging AI search visibility need ahead of many competitors
Limitations
- Email and SMS products were permanently discontinued December 31, 2025 — a genuine, significant scope reduction
- Full-suite deployment can reach ~$50,000 annual contract value for mid-tier brands, plus $2,000-$5,000 implementation fees
- Anyone needing email/SMS marketing must now use a separate platform entirely
Yotpo Pricing
| Plan | Price | Main Features |
|---|---|---|
| Reviews & UGC (Free) | $0 (up to 50 orders/month) | Basic review collection and display |
| Reviews & UGC (Starter) | From $89/month (up to 500 orders) | Review Summaries, Smart Sorting, AI moderation |
| Loyalty & Referrals | From $199/month | Points programs, VIP tiers, referral campaigns |
| Full suite | ~$50,000/year (mid-tier brands) | Reviews, loyalty, and Discover combined, plus implementation fees |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #645
- Overall Score:
- 21.6/100
- Monthly Users:
- –
- Rank Change:
- ▲ 6
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Yotpo or its company. How Our Rankings Work
Frequently Asked Questions
Does Yotpo still offer email and SMS marketing?
No, both were permanently discontinued December 31, 2025 — use a separate platform like Klaviyo, Attentive, or Omnisend.
How much does Yotpo cost?
Reviews & UGC starts free (up to 50 orders), with paid tiers from $89/month; full-suite deployments run around $50,000/year for mid-tier brands.
What is Yotpo Discover?
Yotpo’s AI visibility product for optimizing brand presence in AI-driven search.
What does Review Summaries do?
Generates concise, topic-focused digests of product reviews for quick scanning.
Our Take
Yotpo's December 2025 discontinuation of Email and SMS products is a genuinely significant scope reduction, not a minor feature change — anyone currently or previously relying on those channels through Yotpo needs a separate platform entirely.
Review Summaries and Smart Sorting provide genuine value in helping shoppers quickly scan review themes rather than reading dozens of individual reviews.
Yotpo Alternatives
Yotpo Comparisons
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