MoEngage
moengage.com
AI-powered customer engagement and marketing automation platform.
Quick Information
- Category:
- Marketing
- Pricing:
- Contact Sales
- Platforms:
- Web
- API Available:
- Yes
- Last Verified:
- September 2026
What Is MoEngage?
MoEngage is an AI-powered customer engagement and marketing automation platform, with pricing ranging from around $999/month for starter plans up to $5,000+/month for mid-scale tiers, determined primarily by monthly active users (MAUs) and the number of events processed on the platform. The platform offers 2 core pricing plans plus 7 add-ons, with detailed pricing not readily published — interested users are encouraged to contact MoEngage directly for a customized quote based on specific requirements.
MoEngage's industry standing remains strong as of 2026: it was named a Leader in the 2026 IDC MarketScape for AI-enabled CDPs (Customer Data Platforms) for B2C Users and recognized in the Gartner Peer Insights Voice of Customer: Email Marketing Report 2026, reflecting continued momentum serving mid-market and enterprise brands with cross-channel messaging and AI-driven personalization.
It's aimed at mid-market and enterprise brands needing cross-channel customer engagement with AI-driven personalization at scale, with pricing scaling by MAU volume and event processing meaning cost estimates require a direct conversation with MoEngage — the $999-5,000+/month range gives a general sense of scale but actual cost depends heavily on specific usage patterns. See our Marketing tools directory for related customer engagement tools like Klaviyo AI and LivePerson AI.
What Can You Use MoEngage For?
Cross-channel customer engagement
Engages customers across multiple channels with AI-driven personalization.
MAU-based marketing automation
Automates marketing based on monthly active user volume and event processing.
AI-enabled customer data platform
Uses AI to power customer data insights and personalization at scale.
MoEngage Features
- Cross-channel messaging — Engages customers across multiple messaging channels.
- AI-driven personalization — Personalizes customer engagement using AI-powered insights.
- MAU and event-based pricing — Prices the platform based on monthly active users and events processed.
Who Is MoEngage For?
- Mid-market brands — Uses AI-driven personalization for cross-channel customer engagement at a mid-scale budget.
- Enterprise brands — Deploys cross-channel messaging and personalization at large scale with custom pricing.
MoEngage Pros & Limitations
What We Like
- Recognized as a Leader in the 2026 IDC MarketScape for AI-enabled CDPs for B2C Users
- Also recognized in the Gartner Peer Insights Voice of Customer: Email Marketing Report 2026
- Comprehensive cross-channel engagement and AI personalization capabilities for scale
Limitations
- Detailed pricing isn’t readily published — requires direct contact for a customized quote
- Cost scales with MAU volume and event processing, making budgeting less predictable upfront
- Starting price (~$999/month) positions it beyond reach for smaller businesses
MoEngage Pricing
| Plan | Price | Main Features |
|---|---|---|
| Starter | From ~$999/month | Core cross-channel engagement, scales by MAU and events |
| Mid-scale | $5,000+/month | Expanded engagement and personalization at scale |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #461
- Overall Score:
- 48.8/100
- Monthly Users:
- –
- Rank Change:
- ▲ 48
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by MoEngage or its company. How Our Rankings Work
Frequently Asked Questions
How much does MoEngage cost?
From around $999/month for starter plans up to $5,000+/month for mid-scale tiers, based on MAU volume and events processed.
Has MoEngage received industry recognition?
Yes, named a Leader in the 2026 IDC MarketScape for AI-enabled CDPs for B2C Users.
How is MoEngage priced?
Based on monthly active users (MAUs) and the number of events processed on the platform.
Is pricing publicly available?
No, detailed pricing requires contacting MoEngage directly for a customized quote.
Our Take
MoEngage's recognition as a 2026 IDC MarketScape Leader for AI-enabled CDPs genuinely reflects strong industry standing for mid-market and enterprise customer engagement needs.
Budget expectations should start around $999/month but expect the actual quote to depend heavily on your specific MAU volume and event processing needs.
MoEngage Alternatives
MoEngage Comparisons
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