Later
later.com
AI-assisted social media scheduling and content calendar tool.
Quick Information
- Category:
- Marketing
- Pricing:
- Paid
- Platforms:
- Web, iOS, Android
- Last Verified:
- September 2026
What Is Later?
Later is an AI-assisted social media scheduling and content calendar tool, no longer offering a free plan (only free trials of paid tiers) as of 2026 — pricing runs Starter at $18.75/month ($25 monthly billing), Growth at $37.50/month ($50 monthly), and Scale at $82.50/month ($110 monthly), all figures reflecting annual billing discounts. A 14-day free trial is available on paid plans.
A genuinely important usage-limit detail worth understanding before choosing a tier: post quotas are per-profile-per-month rather than a shared pool — Starter caps at 30 scheduled posts per profile, Growth covers 180 posts per profile (with 2 social sets and 2 users included), and only the Scale tier offers unlimited posts. Add-ons apply on Growth and Scale only: an extra social set costs $11.25/month, an extra user $3.75/month, and 100 extra AI credits $3.75/month.
It's aimed at social media managers and content creators needing AI-assisted scheduling across multiple profiles, with the per-profile-per-month post quotas meaning teams managing several accounts need to carefully calculate whether Growth's 180-post cap per profile is sufficient before assuming Scale's unlimited tier is unnecessary. See our Marketing tools directory for related scheduling tools like Hootsuite.
What Can You Use Later For?
AI-assisted social scheduling
Schedules social media posts with AI assistance across multiple profiles.
Content calendar management
Organizes and plans social media content on a visual calendar.
Multi-profile social management
Manages multiple social media profiles under one account.
Later Features
- AI-assisted scheduling — Uses AI to assist with scheduling and optimizing social media posts.
- Content calendar — Visualizes and organizes scheduled content across profiles.
- Per-profile post quotas — Allocates post limits on a per-profile-per-month basis, scaling by tier.
Who Is Later For?
- Social media managers — Schedules and manages content across multiple social media profiles with AI assistance.
- Content creators — Uses the content calendar to plan and organize social media posting schedules.
Later Pros & Limitations
What We Like
- AI-assisted scheduling genuinely streamlines multi-profile social media management
- 14-day free trial allows testing paid plans before committing
- Annual billing offers meaningful savings over monthly rates across all tiers
Limitations
- No free plan available as of 2026 — only free trials of paid tiers
- Post quotas are per-profile-per-month, requiring careful calculation for multi-account management
- Only the Scale tier ($82.50/month annual) offers unlimited posts per profile
Later Pricing
| Plan | Price | Main Features |
|---|---|---|
| Starter | $18.75/month (annual) or $25/month | 30 posts/profile/month |
| Growth | $37.50/month (annual) or $50/month | 2 social sets, 2 users, 180 posts/profile/month |
| Scale | $82.50/month (annual) or $110/month | Unlimited posts per profile |
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #87
- Overall Score:
- 77.5/100
- Monthly Users:
- –
- Rank Change:
- ▲ 11
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Later or its company. How Our Rankings Work
Frequently Asked Questions
Does Later have a free plan?
No, as of 2026 Later only offers free trials of paid plans, not an ongoing free tier.
How many posts can I schedule per profile?
30/month on Starter, 180/month on Growth, and unlimited on Scale.
Can I add extra social sets or users?
Yes, on Growth and Scale — an extra social set costs $11.25/month and an extra user $3.75/month.
How much does Later cost with annual billing?
From $18.75/month (Starter) up to $82.50/month (Scale).
Our Take
Later's per-profile-per-month post quotas require careful calculation for teams managing multiple accounts, since Growth's 180-post cap per profile may be insufficient for high-volume profiles.
The removal of the free plan in 2026 means evaluation now depends on the 14-day trial rather than ongoing free access.
Later Alternatives
Later Comparisons
Ready to try Later?
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