Lofty
lofty.com
AI-powered CRM and marketing platform for real estate agents.
Quick Information
- Category:
- Real Estate
- Pricing:
- Contact Sales
- Platforms:
- Web
- Free Plan:
- No
- API Available:
- No
- Last Verified:
- October 2026
What Is Lofty?
Lofty, formerly known as Chime, is an AI-powered CRM and marketing platform for real estate agents. Lofty does not publish pricing, so every figure is third-party or reported, and sources disagree on structure. Plans are named Agent, Team, Broker and Enterprise, each quoted on request. Estimates for the entry tier cluster around $449 a month, with reported setup fees from $299 to $1,499. One source lists Core at about $449, Premier at about $700 and Enterprise at about $1,500, while other 2026 reports describe seat-based tiers of $449 for up to 3 users, $649 for up to 10 and $899 for up to 20. The most specific AI figure is the AI Sales Agent, reported from Lofty's help centre at $60 a month for 200 leads, with extra coverage in 100-lead increments at $30 a month. A $39 a month AI Assistant add-on appears in some sources but does not match current official documentation.
Ad management is a separate cost. Reportedly there is a 20% management fee for Buyer Lead Gen, Seller Lead Gen and Retargeting Ads, a $150 monthly flat fee for budgets under $750, and a 15% fee for certain Branding Ads. One reviewer reports the Home Evaluation Page at $70 a month. Setup, AI add-ons and ad fees can push total spend well above the base price, so confirm exact numbers with Lofty's sales team, since these are estimates and some are only months old.
Lofty suits agents and teams that want one platform for CRM, website, IDX and AI follow-up. Compare Follow Up Boss, BoldTrail and Ylopo. Browse the Real Estate tools directory for more.
What Can You Use Lofty For?
AI lead follow-up
AI Sales Agent.
CRM, IDX and websites
All-in-one.
Lofty Features
- Formerly Chime — Rebranded.
- AI Sales Agent add-on — Credit-style.
- Ad management fees — Percentage-based.
Who Is Lofty For?
- Real estate teams — All-in-one.
- Lead-gen focused agents — AI follow-up.
Lofty Pros & Limitations
What We Like
- Broad feature set
- AI follow-up options
- Scales by seat
Limitations
- No public pricing
- Add-on and ad fees
- Plan structure unclear
Lofty Pricing
| Plan | Price | Main Features |
|---|---|---|
| Agent / Team / Broker / Enterprise | Quote only; entry about $449/month | Setup fees reported $299-$1,499; tier structure varies |
| Seat-based estimates | $449 (up to 3), $649 (up to 10), $899 (up to 20) per month | Some 2026 reports |
| AI Sales Agent | $60/month for 200 leads; $30 per extra 100 | Reported from help centre |
| Ad management | 20% fee; $150/month flat under $750 budgets; 15% on some branding ads | Reported |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #1090
- Overall Score:
- 30.2/100
- Monthly Users:
- –
- Rank Change:
- ▲ 510
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Lofty or its company. How Our Rankings Work
Frequently Asked Questions
Is Lofty the same as Chime?
Yes, renamed.
How much is it?
Quote only; about $449 a month entry estimate.
AI agent cost?
Reported $60 a month for 200 leads.
Ad fees?
Reportedly 20% management.
Our Take
A capable all-in-one with opaque pricing.
Total cost is above the base.
Lofty Alternatives
Lofty Comparisons
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