Metricool

Metricool is a social media analytics and scheduling platform, free for 1 brand, with Starter at $20/month billed annually ($25 monthly) for up to 5 brands, scaling to $36/month annually ($45 monthly) for up to 10 brands, Advanced at $54/month, and custom pricing for agencies. All paid tiers include analytics and scheduling across TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile.

A genuinely notable pricing model detail worth understanding: Metricool prices by brand rather than by channel or seat, making it one of the more affordable options for managing multiple social channels under a single brand. However, two recent changes are worth knowing about directly: each connected X account now costs an additional $10/month on all paid tiers as of July 13, 2026 (accounts that activated the add-on before July 2026 keep a grandfathered $5/month rate), and the free plan's allowances were cut significantly before the end of 2025 — from 50 posts/month and three months of analytics history down 60% and 66% respectively, alongside a related increase in paid tier prices.

It's aimed at social media managers wanting affordable, brand-based (rather than per-channel or per-seat) pricing across many social platforms, with the recent free-plan reduction and new X account add-on fee meaning current users should verify their actual costs against the updated 2026 structure rather than assuming older pricing information still applies. See our Marketing tools directory for related social tools like Later and Loomly.

Multi-platform social analytics

Analyzes social media performance across many platforms in one place.

Social media scheduling

Schedules posts across TikTok, Instagram, Facebook, LinkedIn, and more.

Brand-based multi-channel management

Manages multiple social channels under a single brand-based pricing structure.

Is Metricool free?

Yes, free for 1 brand, though free plan allowances were cut significantly before the end of 2025.

Does Metricool price by channel or seat?

No, it prices by brand, which is generally more affordable for managing multiple platforms.

Does X cost extra?

Yes, each connected X account costs an additional $10/month as of July 2026, though earlier adopters keep a grandfathered $5/month rate.

How much does Metricool cost for 10 brands?

$36/month billed annually ($45/month billed monthly) on Starter.