Clay (Grow)
clay.earth
AI-powered relationship management app that enriches personal and professional contacts.
Quick Information
- Category:
- Business
- Pricing:
- Freemium
- Platforms:
- Web, iOS
- Free Plan:
- Yes
- Last Verified:
- September 2026
What Is Clay (Grow)?
This listing covers Clay, the personal relationship-management app previously found at clay.earth — important context up front: the product was acquired by Automattic (the company behind WordPress.com and Beeper) in June 2025 and has since been rebranded to Mesh, now operating at me.sh. The clay.earth domain and legacy product still function, but new development and the current pricing structure live under the Mesh name.
Its core concept remains the same under the new brand: automatically building detailed profiles for the people in your network by connecting email, calendar, address book, LinkedIn, and social accounts, pulling in job titles, company info, mutual connections, and recent activity without manual data entry — closer to how a personal assistant would keep track of your relationships than a traditional manual CRM. A standout feature is relationship strength scoring, which tracks interaction frequency and flags relationships that are going cold before you'd otherwise notice.
Given the rebrand, anyone evaluating this tool today should search for Mesh rather than Clay to get current pricing and the latest feature set — see our Business tools directory for other relationship and CRM tools, and note this is distinct from Clay, the unrelated B2B sales enrichment platform at clay.com.
What Can You Use Clay (Grow) For?
Automatic contact profile building
Builds detailed profiles for personal and professional contacts from connected accounts.
Relationship strength tracking
Tracks interaction frequency and flags relationships that are going cold.
Cross-platform contact enrichment
Aggregates contact data from email, calendar, LinkedIn, and other social accounts.
Clay (Grow) Features
- Automatic profile enrichment — Builds detailed contact profiles using connected email, calendar, and social accounts.
- Relationship strength scoring — Scores relationships based on interaction frequency and flags ones going cold.
- Follow-up reminders — Suggests reminders to help maintain regular contact with important relationships.
Who Is Clay (Grow) For?
- Professionals managing a large network — Keeps track of relationships automatically without manual CRM data entry.
- Anyone wanting to maintain personal relationships — Gets alerted when important relationships are going cold before losing touch entirely.
Clay (Grow) Pros & Limitations
What We Like
- Genuinely automates contact profile building without manual data entry
- Relationship strength scoring is a distinctive, proactive feature most personal CRMs lack
- Now backed by Automattic following its 2025 acquisition, suggesting continued investment
Limitations
- Rebranded to Mesh (me.sh) in 2025 — this Clay/clay.earth branding is now legacy
- Current pricing and latest features are only available under the new Mesh name
- Distinct and unrelated to Clay.com, the B2B sales enrichment platform with a similar name
Clay (Grow) Pricing
Freemium
Pricing was last verified September 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #634
- Overall Score:
- 24.7/100
- Monthly Users:
- –
- Rank Change:
- ▲ 23
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Clay (Grow) or its company. How Our Rankings Work
Frequently Asked Questions
Is Clay (clay.earth) still called that?
No, it was acquired by Automattic in June 2025 and rebranded to Mesh, now at me.sh.
Is this the same as Clay.com?
No, this is an unrelated personal relationship-management app, distinct from Clay.com’s B2B sales enrichment platform.
What is relationship strength scoring?
A feature that tracks how often you interact with contacts and flags relationships that are going cold.
Where should I look for current pricing?
Search for “Mesh” (me.sh) rather than Clay, since that’s where current pricing and features are maintained.
Our Take
This personal CRM's automatic relationship-tracking approach is genuinely useful, but the product now operates under the Mesh name following its 2025 Automattic acquisition.
Anyone evaluating it today should look up Mesh directly for current pricing rather than relying on legacy Clay/clay.earth information.
Clay (Grow) Alternatives
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