Perpetua
perpetua.io
Amazon advertising and optimization platform.
Quick Information
- Category:
- E-commerce
- Pricing:
- Paid
- Platforms:
- Web
- Free Plan:
- No
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Perpetua?
Perpetua is an Amazon advertising and optimisation platform. Its flat base fee is published, but the percentage of ad spend is not. Most 2026 sources agree on the structure: Essentials is $695 a month for accounts up to $10K in monthly ad spend. Above that, the Growth tier adds a percentage of spend on top of the $695 base, and Premium pricing is a custom percentage, typically for $500,000-plus in monthly spend. One comparison site models Growth at 3% as the industry benchmark, noting the actual rate is not published on perpetua.io/pricing, so treat 3% as an estimate. I found no published minimum for the percentage fee, so the $695 base is effectively the floor.
Sources report annual contracts with 90 days written notice before renewal. A 2025-era guide lists a different four-plan structure (Starter $250, Growth $550, Pro $550 plus a percentage, Enterprise custom), which appears outdated against the newer $695 figure. For context, a generic agency benchmark is 10% to 20% of monthly ad spend, often with minimum retainers, which is a separate category from Perpetua's software fee. Because costs scale with spend, ask for the percentage rate and any cap in writing.
Perpetua suits Amazon brands spending enough on ads to justify automation. Smaller advertisers may be better served by cheaper flat-fee tools. Compare Pacvue, Teikametrics and Intentwise. Browse the E-commerce tools directory for more.
What Can You Use Perpetua For?
Amazon PPC automation
Bids and budgets.
Advertising optimisation
Brand and agency use.
Perpetua Features
- Flat base plus percentage — Fee model.
- Annual contracts — 90-day notice.
- Spend-based tiers — Essentials, Growth, Premium.
Who Is Perpetua For?
- Amazon brands with meaningful ad spend — Automation.
- Agencies — Scaled management.
Perpetua Pros & Limitations
What We Like
- Published base fee
- Automation of bidding
- Scales with spend
Limitations
- Percentage rate unpublished
- Annual contract with notice period
- Older prices still circulate
Perpetua Pricing
| Plan | Price | Main Features |
|---|---|---|
| Essentials | $695/month | Accounts up to $10K monthly ad spend |
| Growth | $695 base plus a percentage of spend (rate unpublished; 3% modelled as an estimate) | Above $10K ad spend |
| Premium | Custom percentage | Typically $500,000+ monthly spend |
| Older structure (2025) | Starter $250, Growth $550, Pro $550 + % | Appears outdated |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #927
- Overall Score:
- 44.4/100
- Monthly Users:
- –
- Rank Change:
- ▲ 530
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Perpetua or its company. How Our Rankings Work
Frequently Asked Questions
How much is Perpetua?
$695 a month for Essentials up to $10K ad spend.
What is the percentage fee?
Not published; 3% is a model assumption.
Are contracts annual?
Yes, with 90 days notice per sources.
Is the $250 plan current?
No, that appears to be older.
Our Take
Perpetua is a solid choice for larger Amazon advertisers.
Get the percentage in writing.
Perpetua Alternatives
Perpetua Comparisons
Ready to try Perpetua?
Visit the official website to get started.
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