Phrase

Phrase is a localization platform with AI translation, split into Phrase Strings for software and apps and Phrase TMS for content. Phrase's own pricing page, read directly, says all plans come with a 14-day free trial. The Team plan shows 1,245 per month billed annually, with the currency symbol dropped in the fetched text and selectors for USD, EUR, GBP and CZK. Business and Enterprise are custom through Get in Touch. Team includes 20 Strings seats, 1.2 million Strings managed words, 2.5 million TMS processed words a year, 12 million machine translation units a year and 25,000 AI units a year. Business has 150 Strings seats, 3 million managed words, 12 million TMS words, 50 million MTUs and 100,000 AIUs. Multimedia localisation with Phrase Studio is an add-on on all plans, and no AI price is listed, because AI is capped by yearly allowances and extra units are quoted by sales.

A summary of the page also showed Software tiers at 525 a month, a Freelancer plan at 27 a month and per-word translation from US$0.06, which I could not confirm from the verbatim text. A Locize blog says billing moved from seats and hosted keys to processed words, AI translation that had been a paid add-on at about $0.05 per word is now bundled into every plan, and the $135 Starter plan from February 2024 was removed from the public page in late 2025, but that is a single third-party source. Other sources list Team at $1,045 to $1,245 and Professional at $525 to $875, so confirm the current tiers.

Phrase suits product, marketing and localisation teams running continuous translation at scale. Compare Lokalise, Transifex and Crowdin. Browse the Translation & Language tools directory for more.

Software and app localisation

Phrase Strings.

Content translation management

Phrase TMS with AI.

Phrase Team price?

1,245 a month billed annually.

Free trial?

14 days.

Is AI extra?

No separate price; capped by AI units.

Business plan?

Custom.