Pocus
pocus.com
Product-led sales platform for finding qualified accounts.
Quick Information
- Category:
- Sales & Revenue
- Pricing:
- Contact Sales
- Platforms:
- Web
- Free Plan:
- No
- Last Verified:
- October 2026
What Is Pocus?
Pocus is a product-led sales platform. It connected to product usage data, enrichment sources and the CRM, then scored and surfaced product-qualified leads. Multiple sources report that Pocus raised $23 million in seed and Series A funding backed by a16z and First Round Capital, though one blog cites $26.5 million, and that Apollo.io acquired it in March 2026 to power Apollo's AI-native go-to-market operating system.
Status is uncertain after the deal. One blog says Pocus has been acquired by Apollo and is waitlist-only, and another says its signal-scoring approach is being folded into a broader Apollo platform. Before the acquisition, Pocus operated on a negotiated enterprise model with no self-serve signup, no published pricing, no free trial and non-cancelable, non-refundable annual contracts, with one review estimating mid-five figures a year extrapolated from comparable tools, not actual quotes. Check Apollo's announcements for what is still sold.
Pocus suited PLG companies wanting to turn product usage into sales leads. Compare Endgame, Hightouch and Unify. Browse the Sales & Revenue tools directory for more.
What Can You Use Pocus For?
Product-qualified lead scoring
Use product usage signals.
PLG sales workflows
Surface accounts to reps.
Pocus Features
- Signal scoring — Folded into Apollo's platform, per one blog.
- Data connections — Product usage, enrichment and CRM.
- Apollo acquisition — March 2026, per multiple sources.
Who Is Pocus For?
- PLG companies — Product usage to sales.
- Apollo customers — Future integration.
Pocus Pros & Limitations
What We Like
- Strong investors (a16z, First Round)
- Clear PLG focus
- Now part of Apollo
Limitations
- Standalone availability uncertain
- Pricing was never public
- Funding total differs between sources
Pocus Pricing
| Plan | Price | Main Features |
|---|---|---|
| Enterprise (pre-acquisition) | Negotiated; estimated mid-five figures a year | PQL scoring from product usage, no free trial |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #461
- Overall Score:
- 66.2/100
- Monthly Users:
- –
- Rank Change:
- ▼ 123
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Pocus or its company. How Our Rankings Work
Frequently Asked Questions
Who owns Pocus?
Apollo.io acquired it in March 2026, per multiple sources.
How much did it raise?
About $23M across seed and Series A, per CB Insights.
Can I still buy it?
One blog says it is waitlist-only; check Apollo.
What did it cost?
Estimated mid-five figures a year, with no published pricing.
Our Take
Pocus was a leader in PQL tooling and is now part of Apollo.
Ask Apollo what remains available.
Pocus Alternatives
Pocus Comparisons
Ready to try Pocus?
Visit the official website to get started.
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