Hightouch
hightouch.com
Data activation platform syncing warehouse data to business tools.
Quick Information
- Category:
- Sales & Revenue
- Pricing:
- Freemium
- Platforms:
- Web, Cloud
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Hightouch?
Hightouch is a data activation platform that began as reverse ETL, syncing data from a warehouse into business tools. Sacra says it has moved into a composable CDP and AI marketing platform and estimates $100 million in ARR in April 2026, up from $85 million at the end of 2025. CDP.com says the company repositioned from reverse ETL to composable CDP in 2022, to agentic marketing platform in 2025 and agentic CDP in 2026, and notes it does not store customer data or send messages natively.
Funding sources conflict. Employbl reports a $150 million Series D closed in April 2026 to expand AI Decisioning, while Sacra's data is older, showing $92.3 million across six rounds with a $38 million Series C in July 2023. TheATDB lists $248 million in total funding. Pricing is unofficial: StackScored, last verified April 2026, describes a free tier with two active syncs and unlimited destinations and seats, a usage-based composable tier typically $450 to $800 a month for small teams, and enterprise estimates of $10,000 to $100,000 or more a month. AI Decisioning is usage-based with preset monthly personalised actions. Confirm on hightouch.com.
Hightouch suits data teams and marketers that already run a warehouse and want to activate it. Compare Pocus, Clearbit and Bombora. Browse the Sales & Revenue tools directory for more.
What Can You Use Hightouch For?
Reverse ETL
Sync warehouse data to tools.
Composable CDP
Build audiences on your warehouse.
AI Decisioning
Campaign-level optimisation.
Hightouch Features
- Free tier — Two active syncs.
- Warehouse-native — Does not store customer data.
- AI Decisioning — Reinforcement learning for campaigns.
Who Is Hightouch For?
- Data and marketing teams — Activate warehouse data.
- Growth teams — Personalisation at scale.
Hightouch Pros & Limitations
What We Like
- Free tier to start
- Warehouse-native design
- Strong growth estimates ($100M ARR)
Limitations
- Funding totals conflict
- Pricing is unofficial and varies widely
- Needs a data warehouse
Hightouch Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 2 active syncs, unlimited destinations and seats (StackScored) |
| Composable / usage-based | Typically $450-$800/month for small teams (estimate) | Usage-based per component |
| Enterprise | Custom; estimates $10,000-$100,000+/month | Large deployments |
| AI Decisioning | Usage-based | Preset monthly personalised actions |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #1471
- Overall Score:
- 6.4/100
- Monthly Users:
- –
- Rank Change:
- ▼ 368
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Hightouch or its company. How Our Rankings Work
Frequently Asked Questions
What does Hightouch do?
It syncs warehouse data into business tools and offers a composable CDP and AI Decisioning.
Is there a free plan?
A free tier with two active syncs is reported.
How much has it raised?
Sources conflict: from $92.3M to $248M, with a reported $150M Series D in April 2026.
How much does it cost?
Small teams about $450-$800 a month; enterprise far higher, per estimates.
Our Take
Hightouch has grown from reverse ETL into a broader platform.
Confirm funding and pricing before relying on estimates.
Hightouch Alternatives
Hightouch Comparisons
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