Entrata

Entrata is a property management platform for multifamily operators with an embedded AI layer. Its pricing page returned a not-found error when I tried to read it, and the sources I found say no public figures exist, so this is a contact-sales product. One review site says the company quotes per-unit licensing through sales, typically combining a base platform fee with per-door pricing for modules such as ResidentPay, Leasing and ELI+. Another calls it enterprise pricing with heavy implementation. The AI is called ELI+, which one profile says is embedded across leasing, payments, renewals and maintenance rather than sold separately, with generative agents trained on each operator's own property data.

The newest product is Entrata Pro, announced at Summit on September 15, 2026 as an agentic tier that can run on Forge, Entrata's multifamily-tuned model, as well as frontier and open-source models. An October 2026 release added the ELI Console, a question-answering tool that cites its sources. On funding, the most cited figure is a $200 million minority investment from Blackstone, with one profile citing a $4.3 billion valuation after Blackstone's May 2025 investment. A TradingView item mentioned an NYSE IPO filing under the ticker ENT, but it is about five months old and I could not confirm any listing. Company-reported scale is over 12 million residents and 35,000 communities.

Entrata suits mid-to-large multifamily operators wanting a single operating system. Compare RealPage, Yardi and AppFolio. Browse the Real Estate tools directory for more.

Multifamily operations

Leasing, payments, maintenance.

Agentic AI for operators

ELI+ and Entrata Pro.

Is pricing public?

No, quoted per unit.

What is ELI+?

Entrata's embedded AI layer.

What is Entrata Pro?

An agentic AI tier launched September 2026.

Is Entrata public?

Unconfirmed.