Talkwalker

Talkwalker is a social listening and analytics platform with AI, and Hootsuite acquired it in April 2024. Hootsuite's own page confirms that all its customers now get access to Lumen by Talkwalker, and comparison sites say Talkwalker was rebranded Lumen by Talkwalker in June 2026 alongside a Hootsuite relaunch that introduced Wisdom as its AI agent, which I could not verify independently. Talkwalker's own pricing page, read directly, says to pick your plan to get a custom quote, with no prices. The tiers are Core, Analyze, marked most popular with twice the non-sampled result volume and 25 more topics, filters and channels, and Business with six times the volume, three times more topics and extra historical data. All plans include unlimited users, Core includes an AI Agent and LLM Insights, and Business adds more AI agent questions and LLM Insights channels. There is no free plan or trial, only a custom demo.

Third-party figures are rough. A median of about $13,300 a year comes from a thin sample, and estimates run from about $9,600 to six figures, with the older roughly $9,600 Basic tier reportedly gone. Blue Silk was Talkwalker's proprietary AI engine for summaries, trend detection, sentiment and image recognition, and reviewers now describe it as succeeded by Wisdom. Reviewers also raise concerns about product direction after the acquisition, and most sources are rival vendor blogs, so the pricing and rebrand details are less reliable than the acquisition date. Hootsuite's own plans at $99 and $199 per user are separate from this enterprise listening pricing.

Talkwalker suits brands and agencies that need enterprise listening and consumer intelligence. Compare Meltwater, Mention and Hootsuite. Browse the Social Media tools directory for more.

Social listening and brand monitoring

Enterprise.

AI summaries and LLM insights

AI Agent.

Who owns Talkwalker?

Hootsuite, since April 2024.

Pricing?

Custom quotes.

What are the plans?

Core, Analyze and Business.

Free trial?

None; demo only.