Amplitude
amplitude.com
Product analytics platform with AI insights.
Quick Information
- Category:
- Data & Analytics
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Amplitude?
Amplitude is a product analytics platform with AI insights. Its 2026 pricing has four tiers, and only Plus publishes a list price. Starter is free, and the most recent sources put it at 10,000 monthly tracked users (MTUs) and 2 million events a month, although older or less reliable pages list 1,000 or 50,000 MTUs, and Vendr's 1,000 figure comes from a page about 646 days old. Plus is $49 a month billed annually, with up to 300,000 MTUs or 25 million events, and Humblytics reports Plus scaling to 70 million events with a published price of $2,600 a year at 5 million events a month and about $534 a month at 25 million.
Growth is custom-quoted. Estimates vary widely: Prettyinsights gives $22K to $70K a year, StartupYeti $40,000 to $70,000, and verified buyer data ranges from roughly $22,400 to $254,100 a year depending on MTU volume. On overage, Quackback says you can exceed either limit independently and pay 1.2 times your rate, while Humblytics says it is assessed against both total MTU volume and events per MTU. Starter's cap and the Growth range are the least certain, so confirm with Amplitude or a sales quote.
Amplitude suits product and growth teams that need funnels, retention and cohort analysis at scale. Compare Mixpanel, Heap and PostHog. Browse the Data & Analytics tools directory for more.
What Can You Use Amplitude For?
Funnel and retention analysis
Product analytics.
AI-assisted insights
Faster answers.
Amplitude Features
- MTU and event metering — Both limits apply.
- Overage at 1.2x — Per Quackback.
- Plus plan — Published price.
Who Is Amplitude For?
- Product teams — Behavioural analysis.
- Growth teams — Cohorts and retention.
Amplitude Pros & Limitations
What We Like
- Generous free tier
- Clear Plus price
- Strong behavioural analytics
Limitations
- Growth is quote-only
- Starter cap reported inconsistently
- Overage rules vary by source
Amplitude Pricing
| Plan | Price | Main Features |
|---|---|---|
| Starter | Free | 10,000 MTUs and 2 million events a month per recent sources |
| Plus | $49/month billed annually | Up to 300,000 MTUs or 25 million events |
| Growth | Quote; estimates $22K-$70K/year | Buyer data from $22,400 to $254,100/year |
| Enterprise | Custom | Sales-led |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #1163
- Overall Score:
- 24.5/100
- Monthly Users:
- –
- Rank Change:
- ▼ 271
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Amplitude or its company. How Our Rankings Work
Frequently Asked Questions
Is Amplitude free?
Yes, Starter is free.
How much is Plus?
$49 a month billed annually.
How much is Growth?
Quote only; estimates $22K-$70K a year.
How does overage work?
Reported at 1.2x on the exceeded limit.
Our Take
Amplitude is a leader in product analytics.
Check Starter caps and get a Growth quote.
Amplitude Alternatives
Amplitude Comparisons
Ready to try Amplitude?
Visit the official website to get started.
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