Mixpanel
mixpanel.com
Product analytics for tracking user behavior with AI queries.
Quick Information
- Category:
- Data & Analytics
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Mixpanel?
Mixpanel is a product analytics platform for tracking user behaviour, with AI queries. Sources broadly agree on its 2026 event-based structure, though some pages look outdated. The Free plan is free forever with no card: 1M events a month, 10K session replays, unlimited seats and 5 saved reports per user. Growth gives the first 1 million events free, then overage at about $0.28 per 1,000 events, up to 20 million events a month, which is a hard volume ceiling, with examples from $140 a month for 1.5 million events to $2,289 a month for 20 million on monthly billing, or $120 to $1,635 billed annually.
Data pipelines and group analytics are paid add-ons on Growth and Enterprise, one source putting the surcharges at 40% for Group Analytics and 20% for Data Pipelines. Enterprise is quoted by sales, with MTU-based contracts from $20,000 a year per one source, another saying $25,000 to $30,000, supporting up to 1 trillion events a month. Annual discounts differ: one source says 30%, but the figures above imply roughly 14% on Growth. Getpricepulse lists an older MTU-based model with Growth at $999 and Pro at $2,999 a month, which looks outdated. Check Mixpanel's official page.
Mixpanel suits startups and product teams wanting event analytics with a generous free tier. Compare Amplitude, PostHog and Heap. Browse the Data & Analytics tools directory for more.
What Can You Use Mixpanel For?
Event analytics
Funnels and retention.
Session replay
10K on Free.
Mixpanel Features
- Event-based pricing — Replaced MTU model.
- Unlimited seats — On Free.
- Group analytics add-on — Extra cost.
Who Is Mixpanel For?
- Startups — 1M free events.
- Product teams — Behavioural insights.
Mixpanel Pros & Limitations
What We Like
- Generous free plan
- Unlimited seats
- Transparent event pricing
Limitations
- Growth capped at 20M events
- Add-ons cost extra
- Older MTU prices still listed
Mixpanel Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0 | 1M events/month, 10K session replays, unlimited seats |
| Growth | About $0.28 per 1,000 events beyond the first 1M | Up to 20M events; $120-$2,289/month in examples |
| Add-ons | About +40% Group Analytics, +20% Data Pipelines | One source |
| Enterprise | Quote; from about $20,000-$30,000/year | Up to 1 trillion events a month |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #1783
- Overall Score:
- 0.0/100
- Monthly Users:
- –
- Rank Change:
- ▼ 371
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Mixpanel or its company. How Our Rankings Work
Frequently Asked Questions
Is Mixpanel free?
Yes, up to 1M events a month.
What is Growth overage?
About $0.28 per 1,000 events.
What is the Growth cap?
20 million events a month.
How much is Enterprise?
Quote; from about $20,000 a year.
Our Take
Mixpanel has one of the most generous free tiers.
Watch add-on surcharges.
Mixpanel Alternatives
Mixpanel Comparisons
Ready to try Mixpanel?
Visit the official website to get started.
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