FullStory
fullstory.com
Behavioral data platform with session replay and AI.
Quick Information
- Category:
- Data & Analytics
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is FullStory?
FullStory is a behavioural data platform with session replay and AI. The free plan, FullstoryFree, is permanent with 30,000 sessions a month, 12 months of data retention and up to 10 users. Paid plans are quote-only. One review that checked FullStory's page on October 12, 2026 found the three paid plans, Business, Advanced and Enterprise, have no prices listed, and a second source checked on October 19 agrees, while one page claims plans start at $199 a month annually, which does not match the newer checks, so I would ignore it.
Reported spend comes from third-party estimates, not list prices. Business contracts often run $10,000 to $25,000 a year for roughly 50,000 to 100,000 sessions a month, according to Vendr data, Advanced contracts for mid-market teams at 250,000 to 500,000 sessions a month commonly fall between $30,000 and $70,000, and Enterprise buyers with 1M-plus sessions and mobile needs often see $80,000 to $200,000 or more. SpendHound's benchmark puts enterprise-scale averages near $148,913, and Checkthat.ai lists much higher session ceilings for Business and Advanced, which conflict with Vendr. One source notes mobile sessions can add 30% to 50% to a web contract, and annual increases and overages can raise the bill.
FullStory suits product, UX and support teams that need to see what users actually did. Get a written quote. Compare Hotjar, Contentsquare and PostHog. Browse the Data & Analytics tools directory for more.
What Can You Use FullStory For?
Session replay
See user sessions.
Behavioural analytics
Find friction.
FullStory Features
- Permanent free plan — 30,000 sessions.
- Session-based pricing — Quote by volume.
- Mobile sessions — Priced on top for some contracts.
Who Is FullStory For?
- Product and UX teams — Session insight.
- Support teams — Reproduce issues.
FullStory Pros & Limitations
What We Like
- Generous free plan
- Rich session data
- AI features
Limitations
- No public paid pricing
- Overages and increases reported
- Estimates conflict
FullStory Pricing
| Plan | Price | Main Features |
|---|---|---|
| FullstoryFree | $0, permanent | 30,000 sessions a month, 12 months retention, up to 10 users |
| Business | Quote; estimates $10,000-$25,000/year | About 50K-100K sessions a month per Vendr |
| Advanced | Quote; estimates $30,000-$70,000/year | About 250K-500K sessions a month |
| Enterprise | Quote; estimates $80,000-$200,000+/year | 1M+ sessions, mobile; mobile can add 30-50% |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #1068
- Overall Score:
- 32.2/100
- Monthly Users:
- –
- Rank Change:
- ▼ 277
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by FullStory or its company. How Our Rankings Work
Frequently Asked Questions
Is FullStory free?
Yes, 30,000 sessions a month.
How much are paid plans?
Quote only; estimates start near $10,000 a year.
Does mobile cost more?
Possibly 30% to 50% extra.
Is there a $199 plan?
One page says so; newer checks disagree.
Our Take
FullStory is a strong behavioural data tool.
Paid tiers need a quote.
FullStory Alternatives
FullStory Comparisons
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