Hotjar
hotjar.com
Heatmaps, recordings and feedback tools with AI summaries.
Quick Information
- Category:
- Data & Analytics
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Hotjar?
Hotjar offers heatmaps, session recordings and feedback tools with AI summaries, and its pricing is in transition after its merger into Contentsquare. One source reports that hotjar.com/pricing issues a 308 permanent redirect to contentsquare.com/pricing and that the product was split into three separately priced lines: Experience Analytics (the old Observe), Voice of Customer (the old Ask) and Product Analytics.
Legacy Observe tiers, by session volume: Basic is free at 35 daily sessions, Plus is about $32 to $39 a month for 100 daily sessions, Business about $80 to $99 for 500, and Scale about $171 to $213, with annual billing roughly 20% cheaper. Legacy Ask tiers by responses: Basic free for 20 monthly responses, Plus $48 for 250, Business $64 for 500, and Scale $128 for unlimited. Legacy Engage: Basic free, Plus about $39.20 for 3 interviews, Business about $440 for 12, with Engage figures varying widely between sources. A 2026 review describes the newer Contentsquare structure as Free at 200,000 monthly sessions with 5 percent replay capture and one month retention, Growth from $49 a month with 100 percent capture up to 20,000 sessions, and quote-only Pro and Enterprise, saying the old Basic, Plus, Business and Scale structure no longer exists. Most sources are blogs, so check Contentsquare's pricing page.
Hotjar suits small teams that want quick qualitative insight into a website. Compare FullStory, Contentsquare and PostHog. Browse the Data & Analytics tools directory for more.
What Can You Use Hotjar For?
Heatmaps and recordings
Qualitative UX insight.
Surveys and feedback
Ask / Voice of Customer.
Hotjar Features
- Heatmaps — Click and scroll maps.
- AI summaries — Condensed recordings.
- Contentsquare migration — Pricing page redirects.
Who Is Hotjar For?
- Small teams — Cheap start.
- Marketers — Landing page insight.
Hotjar Pros & Limitations
What We Like
- Free tier
- Easy setup
- Familiar tools
Limitations
- Plans in flux after merger
- Legacy and new prices conflict
- Engage pricing varies by source
Hotjar Pricing
| Plan | Price | Main Features |
|---|---|---|
| Legacy Observe Basic | Free | 35 daily sessions |
| Legacy Observe Plus / Business / Scale | About $32-$39, $80-$99, $171-$213 per month | 100, 500 and 500+ daily sessions; annual about 20% cheaper |
| Newer Contentsquare Free | $0 | 200,000 sessions a month, 5% replay capture, 1 month retention |
| Newer Growth | From $49/month | 100% capture up to 20,000 sessions |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #358
- Overall Score:
- 69.7/100
- Monthly Users:
- –
- Rank Change:
- ▲ 1068
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Hotjar or its company. How Our Rankings Work
Frequently Asked Questions
Is Hotjar free?
Yes, with small limits.
Who owns Hotjar?
Contentsquare.
Did the plans change?
A 2026 review says the legacy tiers no longer exist.
How much is Growth?
From $49 a month per one review.
Our Take
Hotjar is a friendly UX insight tool.
Check the new Contentsquare plans.
Hotjar Alternatives
Hotjar Comparisons
Ready to try Hotjar?
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