SparkToro

SparkToro is an audience research tool that shows which sites, social accounts, podcasts and keywords your audience uses. SparkToro's own pricing page, read directly, shows prices in US dollars with monthly and annual toggles. Free is $0 with 3 previews a month, one user and preview data only. Personal is available only as an annual plan, with 4 reports a month, one user, all data types, a custom logo on reports and MCP access, but the annual price did not appear in the fetched text. Business, marked most popular, is $150 a month with 25 reports, 10 users, Take Action and Persona Builder. Agency is $300 a month with 250 reports, 100 users, SSO, SCIM and payment by ACH or wire. An API is a separate credit-based product with pay-as-you-go bundles whose prices I did not read. Plans can be changed or cancelled at any time with pro-rating and no refunds for partial use.

The AI angle is modest: data types include Apps and AI Tools and AI Prompts, showing how an audience talks to AI, and an MCP server is free with any paid subscription for use with ChatGPT, Claude, Cursor and other clients. The page does not describe generative features inside the product. Sources include LinkedIn, X, TikTok, Reddit, YouTube, podcasts, websites, press and search keywords. The footer shows a 2026 copyright and no ownership or shutdown news appeared. Report counts are the main limit, so choose the tier by how many audiences you research each month.

SparkToro suits marketers, PR teams and content strategists finding where to reach an audience. Compare Audiense, Brandwatch and Rival IQ. Browse the Social Media tools directory for more.

Audience research

Where they spend time.

Media and influencer targeting

Podcasts, sites, accounts.

SparkToro price?

Free, Business $150, Agency $300 a month.

Personal plan?

Annual only.

MCP?

Included with paid plans.

API?

Separate credits.