Pendo
pendo.io
Product experience platform with AI analytics and guides.
Quick Information
- Category:
- Data & Analytics
- Pricing:
- Freemium
- Platforms:
- Web
- Free Plan:
- Yes
- API Available:
- Yes
- Last Verified:
- October 2026
What Is Pendo?
Pendo is a product experience platform with analytics, in-app guides and AI. Its free plan is permanent and capped at 500 monthly active users (MAUs), with product analytics, in-app guides and Pendo-branded NPS surveys, and going past 500 MAUs blocks creating new guides, surveys or segments until you upgrade. Paid tiers are quote-based, priced on MAU volume plus feature bundles rather than seats. Feature differences are consistent: Base has one integration and no session replay, Core adds session replay, and Ultimate adds unbranded NPS, product discovery, journey orchestration and data sync.
Reported price ranges are estimates from buyer reports and Vendr data, not list prices: Base about $7,000 to $15,000 a year, Core about $20,000 to $60,000 and Ultimate about $75,000 to $200,000 or more. Another source reports a Vendr median near $49,000 a year across 572 deals with typical contracts from $17,815 to $151,590. The tier lineup is disputed: some list four tiers, others five including a Pulse plan, and one lists a new product called Novus as free in beta with no MAU limit. The Formbricks page, citing an August 2026 pendo.io capture, is the most specific, but the live page could not be verified.
Pendo suits mid-size and enterprise product teams that want analytics and in-app guidance together. Compare Amplitude, Mixpanel and Heap. Browse the Data & Analytics tools directory for more.
What Can You Use Pendo For?
In-app guides
Onboarding and announcements.
Product analytics
Usage insights.
Feedback
NPS surveys.
Pendo Features
- MAU-based pricing — Not per seat.
- Session replay — Core and above.
- Journey orchestration — Ultimate.
Who Is Pendo For?
- Product managers — Analytics plus guides.
- Customer success teams — In-app adoption.
Pendo Pros & Limitations
What We Like
- Permanent free plan
- Analytics and guides together
- Tiered features
Limitations
- Paid prices unpublished
- Free cap blocks new guides
- Tier lineup differs across sources
Pendo Pricing
| Plan | Price | Main Features |
|---|---|---|
| Free | $0, permanent | Up to 500 MAUs, analytics, guides, branded NPS |
| Base | Quote; estimate $7,000-$15,000/year | One integration, no session replay |
| Core | Quote; estimate $20,000-$60,000/year | Adds session replay |
| Ultimate | Quote; estimate $75,000-$200,000+/year | Unbranded NPS, discovery, orchestration, data sync |
Pricing was last verified October 2026. Check the official website for the latest pricing.
AI Listing Jungle Ranking
- Global Rank:
- #365
- Overall Score:
- 69.5/100
- Monthly Users:
- –
- Rank Change:
- ▼ 106
This ranking reflects AI Listing Jungle's own independent scoring methodology and is not an endorsement by Pendo or its company. How Our Rankings Work
Frequently Asked Questions
Is Pendo free?
Yes, up to 500 MAUs.
How much is Core?
Quote; estimates $20,000-$60,000 a year.
What happens past 500 MAUs?
New guides, surveys and segments are blocked until you upgrade.
Is pricing per seat?
No, by MAU and feature bundles.
Our Take
Pendo is a strong all-in-one product experience tool.
Paid tiers need a quote.
Pendo Alternatives
Pendo Comparisons
Ready to try Pendo?
Visit the official website to get started.
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