Thematic

Thematic is an AI platform that finds themes and sentiment in customer feedback from surveys, reviews, social and support data. Thematic's own pricing page, read directly, lists Foundation at $25,000 per year, limited to up to 25,000 comments and up to 3 datasets, and Enterprise as a customised proposal. The page shows a dollar sign with no currency code. There is no free trial, and it asks whether you want a custom demo on your data or a comprehensive paid pilot. One-click integrations and CSV uploads carry no additional cost, and an API can push data in. Thematic keeps its name, shown as Thematic Analysis Inc., with no rebrand or acquisition on the page.

AI features include Thematic Answers, a natural-language interface, a summariser, advanced analysis tools, human-in-the-loop AI, Revenue at Risk, a Scoring Agent, impact analysis, workflows and AI tools over MCP for Copilot, Claude and ChatGPT. The page promotes an AI master session in December and links a product changelog and demo videos, so it appears active. A price starting at $25,000 a year makes it an enterprise purchase, and the comment cap means high-volume brands will move to Enterprise.

Thematic suits CX, product and insights teams that want transparent, editable themes rather than a black box. Compare Chattermill, Enterpret and Medallia. Browse the Customer Support tools directory for more.

Theme and sentiment analysis

Survey and review text.

Revenue-at-risk insight

Impact analysis.

Thematic price?

Foundation $25,000 a year.

Free trial?

No; paid pilot offered.

Comment cap?

25,000 on Foundation.

MCP?

Yes.