Gupshup

Gupshup is a conversational messaging and AI agent platform, now at gupshup.ai after a redirect from gupshup.io. Gupshup's own self-serve pricing page, read directly, has no named plans or subscription price, and is pay per message. It states a standard fee of 0.001 USD per message, with WhatsApp's own charges billed at actuals. The fee table lists 0.0010 for template and session messages, media above 64 KB free and voice at 0.0001 per second. Meta's column rendered as zeros, which looks like a display problem, so I could not get Meta's per-country rates, and the page notes Meta's per-message pricing is live and service messages are charged from October 1, 2026. Enterprise features and pricing sit behind a link I did not open. No free tier or trial is stated, though the homepage offers Get started for free for Voice AI.

The homepage describes autonomous AI agents, a voice AI agent for lead qualification and payment follow-up, an avatar agent marked available now, a proprietary ACE language model, an AI co-pilot for human agents and AI-powered escalation. Channels are WhatsApp, Instagram, SMS, RCS, voice and web. The site shows a 2026 copyright, claims over 50,000 customers and 120 billion messages a year, and a Meta Partner of the Year badge for several years. I found no acquisition news. Because Meta and Gupshup fees are separate and Meta's rates vary by country and category, estimate costs using Meta's current rate card.

Gupshup suits enterprises and developers sending high volumes of messages across WhatsApp, RCS and SMS. Compare Wati, Respond.io and Haptik. Browse the Customer Support tools directory for more.

WhatsApp and RCS messaging at scale

Pay per message.

Voice and avatar AI agents

Lead qualification.

Gupshup price?

0.001 USD per message plus Meta charges.

Free trial?

Not stated.

Domain?

gupshup.ai.

Channels?

WhatsApp, Instagram, SMS, RCS, voice.